BI Nutraceuticals Strengthens Sale and Global Sourcing Capabilities with New Hire, Promotions

LONG BEACH, Calif., April 17, 2006 - BI Nutraceuticals, the leading supplier of quality raw materials and custom blends for 30 years, today announced the appointment of Dennis Flynn to eastern regional sales manager and the promotions of Matt Phillips to vice president, marketing and sales, Americas/Europe and Mike Swenson to vice president, global sourcing.

Dennis Flynn"With the addition of Dennis and well-deserved promotions of Matt and Mike, we have significantly strengthened our North American sales and global sourcing focus. Our customers in the eastern region now have a dedicated, professional sales presence to ensure BI is providing the highest level of service and support," stated George Pontiakos, president and CEO, BI Nutraceuticals.

Flynn has extensive experience in the natural product industry, specifically in raw materials sales. He has a strong career track of helping manufacturers integrate new ingredients into a variety of product applications, and is a consultative resource for BI's marketing companies, contract manufacturers and formulation customers.

Matt PhillipsPhillips has worked for BI Nutraceuticals for more than nine years. He has held positions including marketing manager, product manager and director of sales. As vice president of marketing and sales for the Americas/Europe, Phillips will be responsible for overseeing sales, product management and customer service in those regions, as well as all marketing functions.

Mike SwensonSwenson has been with BI for more than nine years and has held positions including buyer/planner, materials manager and operations manager. As vice president of global sourcing, Swenson will oversee the purchasing of all products and will manage BI's sourcing office in Long Beach, Calif., as well as BI's Wai Gai Qiao trading company located in Shanghai, China.

BI Nutraceuticals, headquartered in Long Beach, Calif., is a full service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals and other specialty supplements. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing, and all herbal powders ingredients are also tested under the company's Identilok(R) species identification process.

The company has also developed a proprietary process, UltraHD(R), which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. Additionally, BI Nutraceuticals offers several value-added services including particle engineering, drum to hopper formulas and steam sterilization via the company's Protexx HP(TM) process. For more information visit

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