ORLANDO, Fla., Apr 6, 2004 /PRNewswire-FirstCall via COMTEX/ -- Bio-One Corporation (BICO) announced today the appointment of industry veteran Rick Popowitz as CEO of the company's newly formed Nutrition Sciences Corporation subsidiary.
Nutrition Sciences Corporation was formed to offer nutritional solutions to enhance the quality of people's health. The products are being developed based upon research by biochemists, nutritionists and doctors. Product categories include cardio health, digestive health, women's health, men's health, joint and mobility, chronic fatigue and weight management. Five marketing channels will be used to support the product mix. They include direct mail, space advertising, telemarketing to qualified leads, infomercials and e-commerce.
Popowitz, an expert in direct-mail marketing, was the founder and CEO of Advanced Nutritional Products, a firm he sold to Goldshield Group, a publicly traded U.K. company. At Goldshield, Popowitz was president of three subsidiary nutritional companies where he oversaw and managed product development, marketing, customer service, fulfillment and finance.
Armand Dauplaise, chief executive officer of Bio-One, said, "Rick Popowitz is a proven talent in our industry. His experience and proven ability to build successful businesses will be extremely useful in providing us with leadership to build Nutrition Sciences and develop direct-mail programs for our other subsidiaries. I look forward to working with Rick in creating value for our shareholders."
In 23 years of progressively responsible experience in direct marketing and management, Popowitz has implemented over 2,000 direct marketing campaigns representing in excess of 1 billion pieces of mail and 30 million telemarketing phone calls. Before entering the nutritional supplement business, Popowitz was vice president and group publisher at Agora Publishing, the nation's third-largest consumer newsletter publisher. Popowitz is a magna cum laude graduate of the State University of New York at Albany where he earned his B.A. and from Georgetown University's School of Foreign Service.
Bio-One Corporation is a nutritional supplements company serving the preventive and alternative healthcare segments. The company intends to acquire additional companies in order to provide quality nutraceuticals to consumers through vertical integration of manufacturing, distribution and marketing. Since September 2003, the company has acquired PNLabs, American Nutritional Exchange and Interactive Nutrition International.
Bio-One Corporation is committed to its mission of the continuing pursuit of excellence in serving its customers, its suppliers, its team members and shareholders. Bio-One is confident that it will accomplish its mission and goals through the application of its management philosophy, which is to treat others the way they would want to be treated themselves.
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Certain statements released by Bio-One Corporation that are forward- looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that forward-looking statements involve risk and uncertainties that may affect the company's business prospects and performance. These include, but are not limited to, economic, competitive, governmental, technological and other risks detailed in the company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the company undertakes no obligation to update these statements for revisions or changes after the date of this release.