The healthy aging ingredient BioCell Collagen is on the short list for 'Most Innovative Ingredient' at the Nutraceutical Business & Technology Awards 2012. The NBT Awards recognizes and awards excellence in R&D, marketing, business and technology throughout the nutraceutical, functional food and beverage industry.
Dr. Kevin Robinson, the Head Judge of NBT Awards, had this to say about the process, "The standard of nominations received made it an incredibly difficult decision for the judging panel - so well done to the finalists. I am also extremely grateful to the judges for generously donating so much of their time and expertise. It has been a challenging and fascinating task to this point so I'm very much looking forward to the winners announcement on the night." The event will take place on May 23 at the Starling Geneva Hotel and Conference Center in Geneva, Switzerland.