Alton Sioussat Named VP Future Sales
Third generation now involved in company
GHENT, NY – Paul C. Ross, Chairman of Bioforce USA, has announced that Alton Sioussat has been named Vice President of Future Sales.
Sioussat is Ross’ grandson, and son of recently named President Pierce Sioussat. Alton Sioussat, who is being mentored by his grandfather, has been learning the business of Bioforce USA and its products by visiting five European manufacturers, touring the facilities and watching product being made. Alton has also worked with Bioforce USA at trade shows, receiving a commission on sales, as well as performing general office duties for the company, in the warehouse, sales and marketing departments.
“The natural products industry is abundant with multi-generational family-run businesses, such as Bioforce USA, that provide retailers and consumers with a hands-on approach to service,” says Ross. “We are certainly proud of Alton, and expect him to carry Bioforce USA into the next generation of success.”
About Bioforce USA
Bioforce USA is the exclusive distributor of some of the industry’s most notable brands, including the Bioforce® line of A. Vogel herbal and homeopathic remedies from Switzerland, the Sanhelios® line of higher dose supplements from Germany, Herbatint® natural hair color and hair care from Italy, SECURE® non-water soluble denture adhesive from Austria, Organic & Nature® non-toxic cleaning products and L’Erbolario® bath and body care products from Italy.