Complete essential fatty acid (EFA) solutions provider, Bioriginal, has launched an innovative new range of condition-specific supplements. The Multi-EFA Plus X range combines a selection of high quality EFAs with other well known, health enhancing ingredients, such as lycopene, lutein and Coenzyme Q10 (CoQ10). The new line allows manufacturers to offer highly-targeted supplement solutions for eye, heart and men’s health.
According to recent reports, usage of condition-specific supplements has more than doubled since 1999. Many consumers are concerned with certain health areas, such as eye and heart health, and are increasingly interested in preventative and complementary therapies. Responding to this demand, Bioriginal’s new range offers a powerful combination of EFAs and complementary natural ingredients to help manufacturers meet the needs of today’s health conscious consumer.
First in the range is Biomega Eye Plus. Combining Bioriginal’s BioPureDHA™ with lutein, it is specifically designed for eye health. Studies have shown that DHA is effective in relieving inflammation and alleviating dry eyes. Sourced exclusively from isolated waters, BioPureDHA is an exceptionally high quality fish oil and a naturally rich source of DHA. Lutein is a naturally occurring carotenoid present in the eye, which is known to help quality of vision and protect the retina from light damage. Supplementation is often necessary to sustain healthy levels in the body. With Biomega Eye Plus, manufacturers are able to offer consumers effective eye health supplements of unrivalled quality.
Biomega Heart Plus is a unique formulation of borage, flax, fish oils and CoQ10. Borage and flax oil have been shown to promote healthy cholesterol levels and help maintain healthy blood pressure, while fish oil maintains healthy blood triglyceride levels and may reduce blood clotting. CoQ10 is a fat soluble cofactor in metabolism that helps improve cardiac health by reducing fatty deposits in arteries. This innovative combination offers manufacturers a high quality heart health supplement in a convenient softgel format.
Specifically designed for men’s prostate health, last in the range is Biomega Men’s Health, containing borage oil, fish oil and lycopene. Borage oil is thought to help suppress cell growth and regulate cell adhesion – two important factors for prostate health. Promoting cell health, fish oil has been shown to reduce biomarkers of inflammation and alleviate prostate problems. Lycopene is an antioxidant that helps repair damaged cells. Not produced in the body, it must be consumed in the diet or by supplementation.
This latest launch extends the company’s extensive portfolio of innovative EFA-based products, which can be tailor-made to meet individual requirements. For more information, please visit www.bioriginal.com.
 NMI’s 2006 Health & Wellness Trends Report.