April 10, 2006 - Hamilton, New Zealand - BioVittoria Limited, a New Zealand product development and marketing company announced today that Barrington Nutritionals of Harrison, NY has been appointed the exclusive distributor for the Natural Products Industry for the company’s proprietary Luo Han fruit concentrate, PureLo® - a 100% natural, non-caloric high-intensity sweetener. BioVittoria and Barrington will be unveiling this high quality proprietary material into the food industry at both the IFT (Institute of Food Technologists) show in Orlando FL June 23-26 and Supply Side East trade show on May 1-3 in Secaucus, NJ.
PureLo® is a powdered fruit concentrate derived from the Luo Han fruit grown only in China. Luo Han is a traditional fruit that has been used for centuries to sweeten foods and beverages, and for its medicinal and antioxidant benefits. PureLo® is naturally produced, non-caloric, 300 x the sweetness of sugar and is GRAS certified as a sweetener and flavor modifier. PureLo® can be used in beverages, confectionaries, baked goods, dairy products, foods and dietary supplements.
PureLo® is produced exclusively from fruit harvested from BioVittoria’s plant variety protected seedlings, using a patented extraction process. PureLo® is produced under ISO 9001 certification, has OU Kosher certification, is grown using organic methods, is highly stable, soluble, and is available in a fine powder. Biovittoria ensures a consistent quality and reliable supply by managing the entire process from cultivation, through fruit selection, storage and final processing.
PureLo®, besides being very sweet, is traditionally known for its many health benefits, The Encyclopedia of Traditional Chinese Medicine (Jiangsu New Medical College, 1977) recommends its use for colds and congestion. Luo Han fruit has also been shown in ORAC tests to have a very high antioxidant capacity.
Biovittoria Limited is a New Zealand based, product development and marketing company focused on bringing functionally proven proprietary bioactive products to the dietary supplement, personal care, food ingredient and pharmaceutical markets. It’s corporate headquarters are in the Waikato Innovation Park in Hamilton New Zealand, with additional facilities located in the U.S. and Guilin, China. For more information, please visit www.purelo.com
Provides vitamins, minerals, nutraceuticals, and herbs for the nutritional, food, pharmaceutical, and cosmetic industries. The company offers many value-added granulations and custom formulations, including blending and particle-size-reduction services. All materials conform to or exceed the latest compendia of quality standards.
500 Mamaroneck Ave.
Harrison, NY 10528 US
E-mail: [email protected]