Blackmores Still Australias most Trusted Vitamin Brand

Natural health products company, Blackmores, has again been recognised as Australia’s Most Trusted Vitamin and Supplement Brand, as judged by Australians in the 2010 Reader’s Digest Australia’s Most Trusted Survey.

The Reader’s Digest survey, now in its tenth year, polled a representative sample of Australians, with over 750 respondents ranking brands on trust. Blackmores is proud to deliver products Australians know and trust, for quality and integrity. Australians have been taking Blackmores’ products for over 70 years and it’s a reputation the company works to sustain.

“Blackmores has long held the belief that trust has to be earned and is not given,” said Blackmores Chairman, Marcus Blackmore AM. “We are proud to be recognized as Australia’s most trusted vitamin brand and will work to ensure that our customers’ trust is well placed. Our commitment to our customers is to never compromise on quality so you get what you expect from every dose in every bottle.”

Some of the feedback from recipients who took part in the survey included, “I have used Blackmores products for many years and trust them. Me and my family have gotten over many ailments with the help of these products,” said a female from Queensland.
“I have been taking their vitamins and pregnancy and breastfeeding vitamins for a few years now and in doing so have put my trust in them to help provide me with good health (and my unborn baby’s health),” stated a female from Victoria.

The survey showed that 86% of Australians believe trust is important when choosing a brand to buy. This belief should help Blackmores as it launches two new product ranges in June in the cold and flu category, and the sleep category.

Nearly 300,000 Australians have demonstrated their trust in Blackmores by joining Australia’s largest online health community at To learn more about why Australians trust Blackmores, visit the website today.

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