RANCHO SANTA MARGARITA, CA – Blue California, an ingredient manufacturer has announced the appointment of Cecilia McCollum as vice president of sales and marketing.
In her position, McCollum will direct the efforts of the sales department, as well as develop and implement a new marketing and advertising strategy, components of a wider plan to foster a strong company image and increase visibility.
“Blue California’s exceptional reputation as manufacturer of quality ingredients, in combination with a vigorous business approach and professional integrity, helped my decision to join the company,” she said. “I see a great opportunity for growth and I look forward to guiding Blue California to a new height in the dietary supplement industry.”
McCollum has many years of experience in the nutraceutical industry. Her six-year contribution to Cyvex Nutrition took her from sales manager to executive vice president in charge of sales; a position she held for the past two and a half years. McCollum is a resident of Mission Viejo, California.
Blue California specializes in the manufacture of botanical extracts using raw materials from around the world. Its ISO 9000-certified extraction facility in China produces high quality ingredients offered through its headquarters in CA and its East Coast office in Rockaway, NJ. In addition, Blue California offers a line of Kosher certified ingredients, as well as value-added services such as blending.