RANCHO SANTA MARGARITA, CA – Blue California, a supplier of high-quality standardized botanical extracts and other nutritional ingredients, has unveiled a user-friendly website – www.bluecal-ingredients.com - that takes visitors on a virtual tour of its facility and products.
According to Cecilia McCollum, vice president of sales and marketing, the new website is one part of a completely revamped multi-tiered marketing program to relaunch the company as a strategic partner in the nutraceutical manufacturing industry. “Now more than ever, it is imperative for manufacturers and marketers of dietary supplements to have the highest quality possible in their raw materials. And we understand that it is simply not enough to talk about quality; it must be proven. The website is just one of our tools to showcase how we handle and process our raw materials to the strictest standards, which builds a foundation of trust and integrity.”
The website has the following features:
• About Us: Mission statement with company history, management profile, quality control and certifications, and customer service.
• Products & Services: Overview, standardized botanical extracts, amino acids, essential & vegetable oils, fruit & vegetable powders, specialty ingredients, and value-added services.
• What’s New: An up-to-date posting of new products, services, employees and company milestones.
• Upcoming Events: Where to visit Blue California at various trade shows throughout 2004.
Blue California specializes in the manufacture of botanical extracts and other specialty ingredients using raw materials from around the world. Its ISO 9001:2000-certified extraction facility in China produces superior Kosher-certified ingredients offered through its headquarters in California and its East Coast office in Rockaway, NJ.
In response to the industry’s need for additional granulation and blending facilities in the West Coast, Blue California has outfitted its Rancho Santa Margarita manufacturing facility with state-of-the-art equipment in order to provide these much needed value- added services that include blending, wet/dry granulation and milling.