Blue Dog is Barking About 'Cheesy' Natural Low-Fat Treats

New, Healthy Cheese Flavored Dog Biscuits Made from Human-Grade Ingredients

Seattle, WA – The company that created the first natural, premium low-fat dog biscuits to be widely available in the U.S. has tails wagging across the nation again with the launch of new Natural Cheese Flavored Dog Treats. Made with the finest bakery ingredients, Blue Dog Bakery’s Premium Natural Low-Fat Cheese Dog Biscuits are a nutritious part of a balanced diet. There are no preservatives, artificial flavors, artificial colors or animal by-products in the biscuits – just healthy and nutritious ingredients such as unbleached wheat flour, whole wheat flour, natural cheese, black-strap molasses, soy oil, rolled oats, non-fat milk, salt and whole eggs.

The new Natural Cheese dog treats follow in the paw prints of Blue Dog Bakery’s award-winning Premium All Natural Low Fat Peanut Butter and Molasses Dog Biscuits. Pet Age, a leading pet industry magazine, gave Blue Dog’s Peanut Butter and Molasses biscuits a Pinnacle Award as “one of the 25 most exciting pet products of 2002.”

The demand for natural dog products is growing fast. According to the Natural Foods Merchandiser, sales of natural pet products in the natural food store channel alone have grown to $177 million in 2001, up 9% from 2000. The American Pet Products Manufacturers Association’s 2003-2004 survey found that 10% of all dog owners purchased natural dog food. “People consider pets part of the family and want them to be as healthy as possible,” says Blue Dog Bakery President Margot Kenly. “That’s why we provide them with delicious treats made from natural, high-quality bakery ingredients,” she adds. Concerned about chemical additives and animal by-products in other dog biscuits - as well as the alarming increase in dog obesity, Kenly left the gourmet food industry in 1998 to start the Blue Dog Bakery.

According to the APPMA, 12% of dogs and 17% of large breeds are overweight. Other estimates claim 25% to 50% of dogs in the U.S. are obese. Dog obesity is associated with increased risk of diabetes, cardiovascular disease, respiratory disease and musculoskeletal dysfunction. “Treats reward good behavior and that is why a healthier low-fat treat alternative is very important,” says Kenly.

Blue Dog Bakery’s crunchy biscuits are easily digested and help maintain strong teeth and fresh breath. Offered in fun large and small animal shapes, the suggested retail price for a 24-ounce box is $3.99 and $9.99 for a 6-pound box. Blue Dog Bakery products enjoy wide distribution and can be fetched at hundreds of grocery, pet and natural food stores around the country. To find a location or to get more information, please visit www.bluedogbakery.com , or call toll-free at 1-888-749-7229.

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