LEHI, UT-November 1, 2005- XanGo, LLC, the creator of the mangosteen beverage category, announced today that Bob Freeze has been promoted to Vice President of Public Relations. Freeze most recently served as director of public relations for the rapidly expanding Utah-based company that distributes its first-to-market product, XanGo(tm) Juice, in the U.S. and 13 international markets.
"Bob's strategic and creative expertise has proven invaluable to the company as we navigated the waters of explosive growth," said Gordon Morton, executive vice president of sales and marketing. "His leadership and extensive knowledge of his field has earned him the trust and respect of our Board and all of his colleagues here at XanGo."
Since joining XanGo, Freeze has overseen the development and implementation of a strategic media relations strategy and issues management program. He also heads up the company's public affairs programs, working with state and national government officials, as well as providing oversight to the company's charitable giving programs.
Through Freeze's leadership, XanGo recently launched a consumer awareness program to build understanding of the mangosteen fruit and its ingredients that are the central elements of the company's market leading product, XanGo(tm) Juice.
Prior to joining XanGo, Bob was the vice president of Salt Lake City - based Bremer Public Relations, assisting clients with issues management, media relations and financial public relations programs. He also has 15 years experience in the corporate world of public relations working for two different banking corporations and a medical related company.
About XanGo, LLC
XanGo, LLC is a privately held company that offers a patented dietary supplement beverage, XanGo(tm) Juice, through a global network of independent distributors. As the first company to market a mangosteen beverage, XanGo has created a new category of dietary supplements.
Headquartered in Lehi, Utah, XanGo currently has operations in the U.S., Japan, Canada, the UK, Australia, New Zealand, Puerto Rico, Trinidad and Tobago. For additional information, please visit www.xango.net.
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