BodyBuilding.com, a local Boise company is making headlines as an internet based retailer. In a recent article by Internet Retailer ranking their top 400 E-Commerce sites, Boise’s BodyBuilding.com was ranked 160th. The Top 400 Guide identifies and ranks the 400 largest retail web sites by their 2004 sales and measures other key statistics for each e-commerce site, including monthly visits, monthly unique visits, sales conversion rate and average ticket.
In just its sixth year of existence, BodyBuilding.com, on internet sales alone, has pulled ahead of well known companies such as No. 193 Liz Claiborne Inc., No. 205 Patagonia Inc., No. 215 Fossil Inc., No. 228 A/X Armani Exchange, No. 237 The Nautilus Group Inc., No. 240 Hershey Foods Corp., and No. 241 Sara Lee, just to name a few.
Described by Internet Retailers as a pure play for successfully establishing leadership in certain product categories, such as health and fitness, specifically nutritional supplements, BodyBuilding.com expects its 2005 sales to approach $45 million, up from 2004 sales of $32 million and $16 million in 2003. BodyBuilding.com attributes its success to a loyal customer base and strong content that includes a supersite of more than 10,000 pages and a superstore of over 4500 products. Despite being a relatively new company, BodyBuilding.com is already considered a giant in the bodybuilding and fitness industry, its www.bodybuilding.com is the most visited bodybuilding website in the world. Bodybuilding.com also owns the domain names bodybuilders.com, which is a very popular amateur bodybuilding and fitness website, teenbodybuilding.com, and the recently launched athletes.com is rapidly becoming the go to site on the internet for sports related training, nutrition, and supplementation information.