London, England, March 4, 2003 – Braes Group, a global natural foods company based in the UK, has signed a North American distribution agreement with McCormick & Company, Inc., the world leader in manufacturing, marketing and distribution of spices, seasonings and flavors, headquartered in Hunt Valley, MD.
Under the agreement, McCormick will sell the extensive line of fruit and vegetable powders that are manufactured by Braes’ Obipektin AG division in Switzerland.
Obipektin produces more than 5,000 tons of granules, powders and flakes produced from fresh fruits, vegetables, juices and pulps in 300 varieties and used in beverages, healthcare supplements, nutritional sports and cereal bars, and ready to eat meals, soups, sauces and savories.
“We’re very pleased to be working with McCormick,” said David N. Wilson, CEO of Braes North America’s Food & Flavor Group, headquartered in Toano, Virginia. “McCormick’s distribution and marketing capabilities are unmatched, as is their commitment to quality, something we care very much about.”
“This agreement gives McCormick a high-quality line of fruit and vegetable powders, granules and flakes that will further expand our capabilities in this area,” said Pete Tridone, Product & Business Manager for McCormick’s Flavor & Ingredients Division. “It fits in well with our strategy of adding quality products that will build our leadership position in natural flavors and ingredients used in ‘good for you’ foods that also taste great.”
Braes Group, headquartered in London, is a $75 million company with operations throughout Europe, the USA and West Africa. Founded in 1999, it has built a reputation as a leading supplier of functional food ingredients with appealing flavors to the food, beverage and dietary supplement industries. Recent acquisitions include Obipektin and Overseal Natural Ingredients, the UK’s leading supplier of natural colors.
McCormick & Company, Inc., founded in 1889, reported sales of $2.4 billion in FY 2002. Its industrial business supplies products from North America, Europe and the Asia/Pacific region to food processors, restaurant chains, distributors and warehouse clubs worldwide.
McCormick products are in a wide range of snack foods, savory side dishes, desserts, beverages, confectionary items, cereals and baked goods.
For more information on Braes Group, contact David N. Wilson, Chief Operating Officer,
Braes North America, 3105 Sapling Drive, Toano, Virginia 23168. Tel: 757-566-8404;
Fax: 757-566-8407; E-mail: [email protected].
For more information on McCormick & Company, Inc., contact Pete Tridone,
Product Manager, McCormick Ingredients, McCormick & Co., Inc., 226 Schilling Circle,
Hunt Valley, MD 21031; Tel: 410-771-5093; Fax: 410-771-5089;
E-mail: [email protected].
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