Branding Expert to Educate Specialty & Organic Food Audiences

Integrated Marketing Group's Hilton is Two-Time Speaker at Chicago's Global Food & Style Expo

SALT LAKE CITY, April 17, 2008 — A pioneer in natural supplements branding, Jeff Hilton, president and co-founder of Integrated Marketing Group (IMG), a marketing agency servicing a national and international clientele, is also leaving his mark on the specialty food and organic products arenas, as he has been invited to present educational sessions at next week's Fancy Food Show(R) and All Things Organic(tm) Conferences, both part of the Global Food & Style Expo.

On Sunday, April 27 at 10:30a.m. Hilton will present, "Reaching the LOHAS Consumer," at the Fancy Food Show, and at 2:15 p.m. he will sit on the panel of the All Things Organic presentation, "Understanding and Selling the Organic Message: Eco-labels, current research and health claims." Both presentations will be held at Chicago's McCormick Place in rooms S401bc and S102a, respectively.

As part of the Fancy Food Show, Hilton will educate attendees on the LOHAS (Lifestyles of Health and Sustainability) consumer segment, including information on this group's demographics, attitudes, behaviors and buying power. Attendees will hear strategies and see examples of values-driven, non-traditional marketing campaigns that have successfully connected with and influenced the LOHAS market segment.

Hilton's All Things Organic panel session will consist of commentary from experts on various aspects of the creation and communication of organic messages. Hilton will focus his discussion on the strategy and tactics behind a strong organic brand franchise by focusing on brand identity, positioning, value proposition and creative execution. Fellow panel members include, Katherine DiMatteo, Cynthia Barstow and Howard Shapiro.

"Organics is a $25 billion market segment experiencing double-digit growth," states Hilton. "Lifestyle, not demographics, is driving organic purchases, so this market niche has broad appeal and tremendous potential."

About Fancy Food and All Things Organic:
The Global Food & Style Expo includes three of the leading events in the food industry, including the National Association for the Specialty Food Trade's (NASFT) Fancy Food Show, and the Organic Trade Association's (OTA) All Things Organic Conference and Trade Show.
These events allow chain and independent retailers, manufacturers, distributors, chefs and foodservice establishments access to more organic and specialty food companies and products than any other industry trade event. Visit the following sites for more information:, and

About IMG and Jeff Hilton:
Jeff Hilton is co-founder and president of Integrated Marketing Group (IMG),, a marketing and brand consultancy created to optimize all aspects of marketing communications including:
corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing.

Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 28 years of broad-based business experience, including 17 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute's FTC Advertising Compliance Course. This year, Hilton was awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry.

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