Branding Expert Hilton Tackles 'Holy Grail of Marketing' at Expo East

SALT LAKE CITY, August 23, 2005 - Jeff Hilton, president and co-founder of Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, will speak at the Natural Products Expo East tradeshow and conference, September 15-18, 2005, at the Washington Convention Center in Washington, DC. Hilton will co-present "Advanced Perspectives on Branding" with fellow marketing expert, Jeff Spear, on Thursday, September 15, 2005, from 1-2:15 p.m. in room 152A.

"Every manufacturer, supplier and retailer wants to achieve the 'holy grail of marketing' ­ customer brand loyalty," states Hilton. "Our presentation will examine how and why customers move from brand awareness to brand acceptance to brand preference. This session will provide participants with a clearer and more advanced understanding of branding strategy and impart concrete ideas on ways to improve their results."

Hilton has been recognized by Advertising Age magazine as one of the nation's Top 100 Marketers and has guided the national brand-building efforts of numerous recognized consumer products. Through Hilton's leadership, IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.

Spear is currently president of Studio Spear,, a marketing and creative services consultancy. Specializing in strategic planning and various marketing-related activities, Spear provides consumer companies with effective brand-building strategies.

Natural Products Expo East,, held each fall in Washington, DC, features more than 1,700 exhibiting companies and 20,000 attendees. It has served the industry for more than 20 years by bringing the leaders in every field to educate participants on the latest trends, products and information concerning natural and organic products. It offers buyers easy access to the world's best natural products, product pavilions and networking events.

Integrated Marketing Group,, is a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.

For more information on Hilton's presentation, please contact Amanda Holty at 801.538.0777 ext. 106 or [email protected].

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