N. PALM BEACH, Fla.--(BUSINESS WIRE)--March 22, 2002--
Bravo! Foods International Corp. (OTC BB:BRVO) announces the Company has signed an agreement with Jasper Products, LLC., Joplin, Mo., to produce and distribute Extended Shelf Life (ESL) Looney Tunes(TM)brand flavored milk to 696 Publix Super Markets in the South and Southeast. The ESL production technique allows the milk to stay fresher longer.
Looney Tunes(TM) brand flavored milk is a tasty, nutritious beverage. It is available in a convenient 11 ounce single serve size and is offered in five flavors: Vanilla, featuring Bugs Bunny; Strawberry, featuring Bugs Bunny and Lola Bunny; Banana, featuring Tweety; Chocolate, featuring the Tasmanian Devil; and Orange Creme, featuring Wile E. Coyote and the Roadrunner. Each container displays a colorful graphic of the character and is an ideal grab'n go drink - perfect for lunch boxes and kids on the run.
Ken Haubein, President/CEO of Jasper Products said, "We are very pleased to be joining with such a great company as Bravo! Foods to further launch this exciting new line of ESL flavored milk. Partnering with a brand known for quality, like Looney Tunes(TM) brand milk, further reflects our business strategy and our commitment to quality, nutritious milk products."
Roy Warren, CEO of Bravo! Foods, commented, "We are extremely delighted with the agreement with Jasper Products. This is another major step in the market penetration for Looney Tunes(TM) brand milk. To have our entire product line in all 696 Publix Super Markets continues to demonstrate the growing market acceptance of our healthy, fun, nutritious beverages."
Jasper Products, LLC., a privately held business established in 1902, has over 20 years of experience in the food processing business. Jasper, with their state-of-art production facility, is one of the industry's leaders in producing and distributing protein based nutritional beverages.
Publix Super Markets is the largest and fastest growing employee-owned Super Market chain in the United States. Founded in 1930 in Winter Haven, Fla., Publix is one of the 10 largest-volume Super Market chains in the United States. With over 696 store locations in Florida, Georgia, South Carolina and Alabama, Publix had retail sales in 2001 of over $15.3 billion.
About Bravo! Foods
Bravo! Foods holds a license from Warner Bros. Consumer Products to utilize the Looney Tunes(TM) characters and names on milk products throughout the fifty U.S. States, Puerto Rico, the U.S. Virgin Islands, China and Mexico. The milk is available in the U.S. through production agreements with regional dairies. It is currently available in retail outlets in the following thirty-five states: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Illinois, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia and Wisconsin. Through Bravo!'s agreement with the Quality Chekd dairy co-op, a region-by-region rollout of Looney Tunes(TM) brand flavored milk will continue.
LOONEY TUNES, characters, names and all related indicia are trademarks of and(c)Warner Bros.
For more Information, please visit the Company web site: www.bravobrands.com
Certain statements contained herein are "forward-looking" statements as such term is defined in the Private Securities Litigation Reform Act of 1995. Because statements include risks and uncertainties, actual results may differ materially from those expressed or implied and include, but are not limited to, those discussed in filings by the Company with the Securities and Exchange Commission.