Bravo! Foods Launches Canadian Division

- Signs Industry Veteran Jeffrey Pencer to Lead Canadian Operations -

NORTH PALM BEACH, Fla., Jan. 19 /PRNewswire-FirstCall/ -- Bravo! Foods International Corp. (OTC Bulletin Board: BRVO - News), a leading brand-development company and marketer of Slammers®, a best-selling fortified and nutritious milk drink, announced today that it will expand operations into Canada. Beverage veteran Jeffrey Pencer has joined Bravo! to lead its new Canadian division which is expected to be operational this fall for the "back to school" time frame.

Bravo! CEO Roy Warren said, "Recent marketing initiatives have resulted in a number of inquiries from retailers and distributors who are anxious to carry our Slammers brands in Canada, where importing from the U.S. is relatively inefficient and costly. We are pleased to have signed established beverage industry veteran Jeffrey Pencer to develop the necessary co-packing and development of operations for Bravo! in the region."

According to industry sources, Canadian sales of single serve milk products are approximately 15% of those in the USA, with relatively fewer brands and participants than the USA, providing a unique opportunity for large scale distribution and brand awareness for Bravo!'s Slammers in the Canadian marketplace.

New Bravo! director of Canadian operations Jeffrey Pencer has extensive experience in the Canadian beverage industry and is a former National Sales Manager at Cotts Beverage, one of Canada's best-known carbonated beverage companies. Pencer will utilize his network of contacts and industry expertise to establish operations and further grow Bravo! brands throughout Canada.

Warren continued, "Bravo is very pleased to have attracted Jeffrey due to his passion for the beverage business and his enthusiasm for this new generation of milk products that are processed and marketed to compete in the single serve/immediate consumption arena with the national exposure and brand positioning of Bravo!'s Slammers."

About Bravo! Foods

Bravo! Foods International Corp. licenses, markets, distributes and sells high-quality, nutritious, flavored milk products throughout the 50 states, Puerto Rico, the U.S. Virgin Islands, Mexico and nine Middle East countries. The milk is available in the United States and internationally through production agreements with regional milk processors. Bravo!'s products currently are available under the brand name Slammers ®, and can be purchased in retail outlets throughout the country and in some international markets.

Bravo! Foods' Slammers® line is now available at more than 10,000 stores nationwide including such popular chains as 7-Eleven, A&P, Albertsons, Associated Grocers, BI LO, Brunos, C/S Metro, Dutch Farms, Food Lion, HEB, Mars, Pathmark, Piggly Wiggly, Ralph's, SuperTarget, Unified, Wake Fern, Walmart Supercenters, and White Rose.

For more information visit: or .

Bravo! Foods Contact: Roy Warren, CEO Bravo! Foods, 561-625-1411 or James Dryer, Investor Relations, 561-837-8057 or [email protected] .

Safe Harbor under the Private Securities Litigation Reform Act of 1995:

The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.