Package Design Captures the Company’s Small Family Farm Roots
Brattleboro, VT – Brown Family Farm has expanded their brand to become the only comprehensive line of pure maple culinary delights offered exclusively to the specialty food marketplace. The company is introducing several new specialty food product lines and now offers more than 60 pure maple-based products. The re-launch of the Brown Family Farm brand capitalizes on the fact that pure maple products are hot and that there is a growing demand for a brand that is focused on the needs of specialty foods retailers. Their delicious new products and new packaging was introduced at the Fancy Food Show in New York City on July 10.
Brown Family Farm’s expanded line, which is based on pure maple syrup made only in New England, includes a variety of exquisite Grilling and Roasting Sauces, delicious Crepe and Pancake Mixes, robust Flavored Maple Syrups, Maple Candies and crunchy Maple Confections, creamy Maple Butters and sweet Maple Sugars and Syrups. “These culinary delights were created for people that love pure New England maple flavor,” states Arnold Coombs, a 7th generation maple producer that manages Brown Family Farm. To many chefs, pure New England maple syrup is the “secret” and easy-to-use ingredient to delight family and friends. The new pure maple collection from Brown Family Farm makes it easy for everyone to enjoy delicious ‘chef quality’ gourmet maple flavor every day, any time of day, in a variety of recipes and styles for entrees, desserts, and appetizers.
The updated look for the entire brand features the eye-catching artwork of Warren Kimble, “America's Best Known Contemporary Folk Artist” (www.warrenkimble.com). The rural scene in the new Brown Family Farm logo captures the small New England farm roots of the company. “In addition to our focus on making this the highest quality maple brand, we have spent a lot of time fine-tuning the packaging to maximize its appeal to customers that shop at specialty food stores,” says Coombs. “All of our market testing confirmed that our new packaging is what they are looking for,” says Coombs.
Pure maple specialty gifts are a focus for this reinvigorated Vermont company. Brown Family Farm now offers a wide assortment of gift boxes and gift sets that are sure to make any occasion one to savor, including their classic pancake breakfast mix and syrup combos and gourmet grilling sauce ensembles. Brown Family Farm Santa and Holiday Tree gift sets also feature classic Warren Kimble artwork.
Brown Family Farm benefits from the strength and authenticity of being part of Bascom Family Farms, a 7th generation maple producer. Bascom Family Farms is known throughout New England for its loyalty and support of small family farms. “Unlike many companies that simply package and market maple goods, Bascom Family Farms remains committed to the traditional practice of maple sugaring,” says Coombs. “We still operate the family farm and we know that specialty food consumers appreciate the integrity and authenticity of an independent family farm behind the products they buy,” Coombs adds.
Bascom Family Farms performs the sales and marketing functions for both Brown Family Farm and Coombs Family Farms – a brand of organic pure maple products that is geared toward the needs of the natural products consumer. Bascom Family Farms has a history of success leveraging family farm roots. Together with Arnold Coombs, the company turned Coombs Family Farms into the fastest growing maple brand in the natural products industry and expects to enjoy similar success in the specialty food market for Brown Family Farm. In tandem, these two brands have something to offer everyone that loves pure maple flavor and cares about the small family farm way of life.
A fresh website is under construction and will be unveiled in the fall. To request a colorful new Brown Family Farm Holiday Catalog or obtain more information, please call (866) 254-8718.