Albuquerque-Based Bueno Foods turns 60 Years Old. The company has grown from a small family-owned grocery store in the South Valley of Albuquerque, into the Southwest’s premier producer of New Mexican foods. Still owned and operated by the Bacas, a family with multi generational ties to New Mexico, Bueno Foods is now run by the second generation: Jacqueline Baca, president and Gene Baca, senior vice president.
Bueno Foods is committed to the larger Albuquerque community through employment and economic development. The company employs about 205 people year-round and up to 350 people during peak season. A conscious decision was made to stay in the Barelas community to bring jobs to this economically depressed “Pocket of Poverty”; it is also, where the Baca family has its New Mexico roots. As its payroll and purchases ripple through the economy, Bueno Foods supports secondary businesses and employment. Also, Bueno Foods reinvests its national sales to the New Mexico economy through its purchases from area farmers and locally grown products.
“Instead of having a party, we thought we’d celebrate by doing activities that are more consistent with our core values,” said Jacqueline Baca. “My family feels honored to be a local company headquartered right here in New Mexico, providing jobs to New Mexicans, participating in our community, and preserving our New Mexico culture. We are a home-grown part of this community and we want to make a difference,” Baca said.
To celebrate its 60th anniversary, Bueno Foods will give back to the community in four areas: environment, preservation of culture, literacy and education, and community. Some of the related anniversary activities include:
· Restoring the Bosque (environment) – The Bueno family, in cooperation with the City of Albuquerque, will plant 60 cottonwood trees where a bosque fire occurred last year.
· Providing Free Product (preservation of culture) – Bueno Foods will be giving free containers of Hatch Autumn Roast® Green Chile, its 60th anniversary commemorative product, grown in Hatch, New Mexico, to the general public until supplies last.
· Bueno Foods’ Day – The Mayor will read a proclamation at the 4th Street Corridor (on 4th & Central), declaring May 18 Bueno Foods’ Day.
· Tia’s Tamales (literacy and education) – Bueno Foods will give 600 hardback picture books, written by one of Bueno Foods’ owners, to low income schools throughout New Mexico.
· Contribution to the Community – Bueno Foods will provide resources to 60 designated charities throughout the year focusing on Bueno’s charitable causes that include basic needs: education, hunger and community building.
About Bueno Foods
Bueno Foods is New Mexico’s premier processor of green chile and New Mexico cuisine. Founded in 1951, Bueno Foods is based in the South Valley of Albuquerque. Today, the BUENO® Brand is the most recognized green chile brand in New Mexico and North America. More information about the Bueno Foods’ commitment to community and product line is available by visiting www.buenofoods.com.