Buyers and suppliers converge on Tokyo

Exhibition information:
Date: April 18-19, 2007
Where: Tokyo International Forum
Registration: Free admission for overseas visitors — two business cards required
Leading Japanese health-ingredients suppliers and manufacturers will introduce their latest evidence-based products at Tokyo International Forum on April 18-19. The expanded second SupplyExpo Japan is more international, and provides more business opportunities for both exhibitors and buyers through various promotion activities, including free company presentations.

Observers expect even higher attendance this year than at the first SupplyExpo Japan, launched in April last year (some 14,000 attended), due to an even greater number of high-quality buyers expected to attend; increased education opportunities; and improved access afforded by the Tokyo International Forum, located in the very centre of Tokyo. Exhibitors and buyers are expected from Japan, China, Korea, the US and elsewhere. This year, the expo will feature professionals in Internet marketing, mail-order business, television shopping and other direct-sales channels at the 'Supply Support Pavilion.' This will help direct-marketing companies to promote and market their ingredients and products. Direct sales dominate about 67 per cent of the market, and that percentage is still growing, as many manufacturers have begun to sell their products directly to consumers.

Japan's health-food market was worth $30.9 billion in 2005, the largest after the US market, according to the Global Nutrition Group. Since May when the Ministry of Health, Labor and Welfare announced that Japan's 'metabolic syndrome' population was 20 million (including those considered to have premetabolic syndrome), many Japanese companies have been seeking business opportunities in this market.

Even though the Japanese are well known for having a good diet, many adults are suffering from lifestyle-related diseases. At SupplyExpo Japan, exhibitors will demonstrate metabolic-related ingredients, and original Japanese ingredients.

The conference is co-branded by Health Business Magazine (HBM), Japan's leading publisher for the health and nutrition industries, and New Hope Natural Media. HBM's bi-weekly newspaper, Health Life Business, is circulated to 33,000 industry professionals, and is the authoritative source of information on the industry.

Conference highlights:

  1. Measures for lifestyle-related diseases and their importance in health-care structural reform — presented by the Ministry of Health, Labor and Welfare
  2. R&D support for development and use of functional foods and ingredients — presented by the Ministry of Agriculture, Forestry and Fisheries
  3. Ingredients for metabolic syndrome
  4. Business opportunities in the metabolic-syndrome market
  5. Understanding the Medicine Act

In November, Health Business Magazine launched the third book in its 'Entry to the Japanese Nutrition Market' series.

Packed with vital information for overseas companies wishing to understand the Japanese market, it is titled, Overview of the Japanese Health and Nutrition Market, and includes chapters on the Japanese dietary-supplements market, the functional-foods market and the FOSHU market.

It explains laws and regulations related to nutritional foods, and focuses on health claims on packages, and in advertisements, collateral marketing materials and oral communications.

Books are available at:
Or contact: [email protected]

Exhibitors include: Aliment Industry
Koyo Mercantile
Maypro Industries
Morinaga Milk Industry
Olyza Fat & Chemical

Company presentations include:
Silk fibroin
Krill oil
AC-11 derived from cat's claw
Maitake mushroom

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