Canaccord Genuity advises sale of WildRoots to Continental Mills

Canaccord Genuity advises sale of WildRoots to Continental Mills

Continental acquires trail mixes, snacks, cereals, grains, rice, freeze-dried fruits and fire-roasted vegetables under the WildRoots and TrueBliss brands.

Canaccord Genuity is pleased to announce the sale of Diversified Marketing Solutions LLC, and Envision Brands LLC, the holding companies for the WildRoots and TrueBliss brands and operations (together the "Companies"), to Continental Mills Inc. ("Continental Mills").

The Companies develop and market all-natural, premium food items including trail mixes, snacks, cereals, grains, rice, freeze-dried fruits, fire-roasted vegetables and other products under the WildRoots and TrueBliss brands. WildRoots' products are made with natural, organic and/or wholesome ingredients that do not contain chemicals, additives or preservatives. The Companies began operations in 2007 and are based in Owasso, Okla.

Continental Mills manufactures and markets baking mix products for the food industry in the United States. The company offers prepared flour mixes and related products, which include pancake, biscuit, cake, and gourmet muffin mixes. Continental Mills' leading brands include Krusteaz, Ghirardelli Baking Mixes and Alpine. The company is privately held, was founded in 1932 and is based in Tukwila, Wash.

Canaccord Genuity acted as exclusive financial advisor to the Companies in connection with this transaction. Terms of the transaction were not disclosed.

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