The Canadian Produce Marketing Association features mobile app

The Canadian Produce Marketing Association features mobile app

Developed by Ottawa based Industrial Media, the Canadian Produce Marketing Association’s Fruits and Veggies - Mix it up!® mobile app provides easy to follow recipes, fruit and vegetable preparation and storage tips and helpful nutritional information – all in one place handy place on your iPhone, iTouch or iPad.

Ottawa, Ontario, March 15, 2012. Healthy eating should be simple - make healthy food choices that include fresh fruits and vegetables no matter where you are. However, the reality is many of us find it difficult when it comes down to it into practice.

Developed by Ottawa based Industrial Media, the Canadian Produce Marketing Association’s Fruits and Veggies - Mix it up!® mobile app provides easy to follow recipes, fruit and vegetable preparation and storage tips and helpful nutritional information – all in one place handy place on your iPhone, iTouch or iPad.

With tons of flavourful and colourful recipes to choose from, the Fruits and Veggies - Mix it up!® mobile app focuses on simple and practical ways to add a variety of fruits and veggies to every meal and snack, without sacrificing taste. Fun and colourful recipes are right at your fingertips – while you shop or prepare your family for a day on the go. What’s more, the Fruits and Veggies - Mix it up!® mobile app is unique in that it allows users to search using the name of your favourite fruit or veggie or by entering the 4 digit PLU number found on the sticker affixed to the fruit or veggie – a very handy tool at the grocery store.

The Mix it up!® app is available – for FREE - on the Apple iTunes App Store and by visiting fruitsandveggies.ca/mobileapp

About the Canadian Produce Marketing Association

Based in Ottawa, Ontario, the Canadian Produce Marketing Association (CPMA) is a not-for-profit organization that represents companies that are active in the marketing of fresh fruits and fresh vegetables in Canada, from the farm gate to the dinner plate. CPMA's vision is to enable and lead the produce industry by enhancing the market and facilitating trade of fresh fruits and vegetables for its more than 760 international and Canadian members who are responsible for 90% of the fresh fruit and vegetable sales in Canada. For more information, please visit www.cpma.ca.

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