CANI Gains IRS Non-Profit Status

(CLOVIS, CA) - The Consultants Association for the Natural Products Industry (CANI) has announced it has received approval from the Internal Revenue Service as an official non-profit 501 (c) (6) organization, according to Karen A. Weaver, partner in the Chicago-based law firm of Weaver & Amin, working with natural products industry companies and organizations.

Set to embark on its 12th year, the organization consists of national and international member firms from the U.S., Canada and Australia. CANI was founded in 1991 by consultants committed to enhancing the growth and integrity of the industry by promoting the education and improvement of manufacturing, distribution, advertising and ethical standards that help the industry provide safe and beneficial products to the general public. CANI members strive to achieve its high standards by ensuring that quality ingredients are used in products; providing distributors, retailers and consumers with educational information about products and their ingredients; requiring truthful dissemination regarding the efficacy of compliance with all regulatory guidelines; and establishing uniform guidelines on research and development as well as for the marketing and advertising of products in various and relevant industries.

“This is a giant step forward for the organization,” says Karena K. Dillon, CANI president. “We’ve expanded our scope in recent years and this status puts the cap on a record growth year for CANI and its members. Non-profit status allows the organization to take a larger leadership role in helping the industry to grow and enlighten consumers about alterative health modalities.”

Association members currently provide expertise in a wide-range of areas including marketing, advertising, public relations and publicity, business strategy, promotional events, Internet marketing, publishing, industry analysis, legal, trademark, regulatory affairs, organizational development, product development, scientific substantiation, insurance, package design, video production, training and education, risk management, sourcing, sales management, executive recruiting, government regulations, food service, research and development, store design, translation, and web site design.

According to Dillon, the organization has recently provided several companies seeking help with product manufacturing and labeling, corporate publicity and identity, product introduction to the United States, legal counsel, broker/distributor management, organic product development, insurance and FDA regulatory assistance.

For more information regarding consultant referral or membership,
call CANI at (559) 325-7192 or visit the web site at The email address is [email protected].

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