EVANSVILLE, Ind., June 26 -- Carbolite Foods, Inc. announces the introduction of CarboRite Crispy Nutrition Bars. These bars contain no sugar and are very low in net effective carb counts that range from 1.4 to 1.6 grams per bar. Until now, consumers have had to choose between heavy, extruded bars with a diet bar after-taste or better-tasting, but sugar-laden crispy bars. The new Crispy Nutrition bars are now being shipped to stores throughout the US in four flavors: Chocolate Peanut Butter and S'Mores first, to be followed by Lemon and Vanilla Creme.
"The trend in the nutrition bar market has been away from the old thick and heavy protein bars of the 1990s," said Roeland Polet, vp of sales and marketing of Carbolite. "But all of the lighter, crispy bars have sugar," he continued, "and sugar is nothing but empty calories." For consumers who want to combine nutrition and taste with low-sugar and low-carb lifestyles, there have been few options available until now. Carbolite is hoping to change all of that with the new crispy bars, which feature 23 vitamins and minerals and 7g of soy protein.
"We see the market moving towards rice or soy crisps to make up the bulk of newer bars," said Polet. "The formulation results in a much better mouth feel as compared to the old extruded bars." In addition, Carbolite anticipates that including soy protein in the nutrition bar formulation will feature prominently as consumers placed increased emphasis on heart-healthy claims.
Carbolite Foods, Inc.
Carbolite Foods Inc. is headquartered in Evansville, IN and develops and markets food products for specific dietary demands without sacrificing taste. Carbolite markets the nation's fastest growing line of low-carbohydrate candies, snacks and supplements. Its line of low-carb candies is the #1 selling brand in drug stores and currently has the #1, 2, 3 and 5 best selling products in the overall diet foods market.