Cargill and Coca-Cola to Present Minute Maid Premium Heart Wise(TM) Orange Juice with CoroWise(TM) Plant Sterols Case Study at BevExpo 2004

MINNEAPOLIS – Cargill Health & Food Technologies (H&FT) and The Coca-Cola Company will jointly present an educational session entitled “Health & Wellness Product Development – A Case Study” at the upcoming BevExpo 2004 to be held Sept. 29 through Oct. 1, 2004 at the Tampa Convention Center in Tampa, Fla. The session will focus on the development of Minute Maid® Premium Heart Wise™ orange juice with CoroWise™ plant sterols. Minute Maid Premium Heart Wise orange juice was launched in late 2003 and is the first orange juice clinically proven to help reduce cholesterol.

Utilizing Cargill’s CoroWise™ cholesterol-reducing plant sterols ingredient, Coca-Cola reinforced its category leadership in health and wellness innovation by introducing one of the most important new product offerings since calcium fortified orange juice was introduced to consumers in 1986.

In a recent clinical study conducted by researchers at University of California, Davis Medical School, participants significantly lowered their LDL cholesterol by drinking one 8-fluid ounce serving of Minute Maid Premium Heart Wise orange juice with CoroWise™ plant sterols twice daily with meals for eight weeks. Benefits of Heart Wise were demonstrated in men and women with normal and borderline high total cholesterol.
Speakers Steve Snyder, vice president, sales and marketing, Cargill Health & Food Technologies, and John Roddey, innovation director for juices, teas and emerging brands for Coca-Cola North America, will review how these two companies worked together to solve product development and regulatory hurdles, capitalizing on consumer trends and insights to launch a successful mainstream functional beverage. The CoroWise™ plant sterols brand logo appears on the orange juice package to help consumers recognize it as a heart healthy ingredient.

“We actively collaborate with a number of leading food and beverage manufacturers to bring functional foods containing branded health-promoting ingredients to the consumer in forms that are familiar and easily incorporated into the diet,” said Snyder. “Clearly, being able to enjoy a glass of orange juice that has the added heart healthy benefits of CoroWise™ plant sterols will be a simple, healthy step for most consumers.”
“The launch of Minute Maid Premium Heart Wise orange juice is the result of a very collaborative team approach between Cargill and The Coca-Cola Company,” said Roddey. “This launch was truly a major product innovation for our orange juice business.”

BevExpo 2004, the largest U.S.-based beverage industry trade event, showcases the latest innovations and features the industry’s leading suppliers. It is devoted exclusively to the distribution, production, quality control, ingredients and formulation systems, sales and marketing and technology tools for the $700 billion beverage industry. The joint Cargill/Minute Maid educational session will be held Wednesday, Sept. 29 at 9 a.m. in room 22


Cargill Health & Food Technologies, based in Minneapolis, is a leading developer, processor and marketer of science-based, healthy ingredients of food and dietary supplements worldwide. Cargill H&FT is part of Cargill’s Food System Design initiative in which Cargill businesses work with customers to produce ingredient solutions for affordable, nutritious, convenient and appetizing consumer products. Cargill H&FT is business unit of Cargill, an international provider of food, agricultural and risk management products and services. With 101,000 employees in 59 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit and

Minute Maid Premium Heart Wise is a product of The Coca-Cola Company, the world's largest beverage company. Along with Coca-Cola®, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light soft drinks, waters,juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding one billion servings each day.

Cargill Health & Food Technologies

Pam Stauffer
Email Address: [email protected]
Telephone: (952) 742-6080

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