Cargill announces Truvia natural sweetener media briefing at the American Dietetic Associations 2009 Food & Nutrition Conference & Expo

MINNEAPOLIS – Cargill will hold a media briefing at the ADA Food & Nutrition Conference & Expo (FNCE) from 8-9a.m. on Oct. 19th, in the Colorado Convention Center Room 107. A panel including registered dietitians, scientific and culinary experts will discuss the science supporting Truvia™ natural sweetener, how the product can benefit consumers, and how Truvia™ natural sweetener can be incorporated into great-tasting recipes. A sampling of products containing Truvia™ natural sweetener will also be available.

Cargill will also feature Truvia™ natural sweetener at booth # 1013 for the duration of the event (Oct. 18-20). Visitors to the booth will have the opportunity to learn more about Truvia™ natural sweetener and sample the table top product as well as sample or learn more about food and beverage products that contain it such as vitaminwater10™, Kraft Nature’s Splash™ drink sticks, All Sport Naturally Zero™ sports drink, Hansen’s® Natural Lo-Cal juices, Blue Sky® Free sodas, Minute Maid Premium® Pomegranate Tea, Odwalla® Light Limeade and Light Lemonade.

“Truvia™ natural sweetener is a breakthrough product and we are excited to be showcasing it at this year’s ADA conference,” said Pam Stauffer, global marketing programs manager, Cargill Health & Nutrition. “Registered dietitians can now include Truvia™ natural sweetener as part of a solution to manage sugars and calories for their clients.”
Truvia™ rebiana is a fully characterized component of the best tasting part of the stevia leaf. Cargill is the only company that has completed and published the results of a comprehensive research program supporting the safety of rebiana. Cargill received an official agency response from the FDA in December 2008 which supports the published findings.

About Truvia™ natural sweetener and ingredient
Truvia™ natural sweetener is a great tasting, natural, zero calorie tabletop sweetener, made with rebiana, derived from the best tasting part of the stevia leaf. Truvia™ natural sweetener is also an ingredient used to sweeten foods and beverages. For more information, visit

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 159,000 people in 68 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit

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