Cargill has enhanced its communication of the company’s strong texturizing offerings to Hispanic and Spanish food manufacturers with the launch of a Spanish language version of its global texturizing website – www.cargilltexturizing.es. The website provides a wealth of application expertise and technical insight for the growing Spanish, Central and Latin American markets.
Easy to navigate, fully-searchable and clearly addressing all food categories, the website highlights Cargill’s unrivalled portfolio of texturizing ingredients, ranging from single ingredients -- such as pectins, carrageenans, alginates, locust bean and guar gums, xanthan gum, soy flours, starches, lecithins, cultures and enzymes -- to multi-component functional systems.
Christine Nicolay, global communications manager, Cargill Texturizing Solutions, said: “Whether the website is the first port of call for a company or used as an ongoing information resource, speaking our customers’ language at the outset is vital to help clarify their needs, as well as improve the speed and quality of our response. With a contact function on every page, the site will lead customers directly to the appropriate texturizing expert. This puts the foundations in place for a trusted and sustainable relationship.”
Speaking the same language
Supporting Hispanic manufacturers who want to develop innovative and multi-functional products that meet local tastes is important to Cargill. Customers can benefit from Cargill sales offices, a production facility and a meat applications centre in Rubi (Spain). In Latin and Central America, the proximity of sales offices, a technical service laboratory and a production plant in Mexico City -- as well as sales offices in the Caribbean Islands which also serve Cuba -- and sales offices and an application centre in Buenos Aires (Argentina) together meet the needs of the Hispanic food industry.
“By speaking the same language both on the ground and online we can ensure that we develop and deliver products that precisely fit our customers’ requirements in terms of texture, process, cost and quality,” concludes Nicolay.
Cargill Texturizing Solutions
Cargill Texturizing Solutions is one of the world's leading suppliers of texturizers and emulsifiers to the global food and beverage industry. From design through development to manufacturing, Cargill Texturizing Solutions is committed to creating with its customers innovative new products for consumers to enjoy. For more information, visit www.cargilltexturizing.com.
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 160,000 people in 67 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit www.cargill.com.