Rice Dream Heart Wise™: the first rice drink with FDA heart health claim
MINNEAPOLIS - Cargill Health & Food Technologies (H&FT) announces that its CoroWise™ brand phytosterols are featured in Hain Celestial Group's Rice Dream Heart Wise™ drink that arrives in stores in December.
Rice Dream Heart Wise™ drink is a lactose-free and dairy-free beverage that contains the same amount of calcium as whole milk and Cargill H&FT's CoroWise™ phytosterols. Rice Dream Heart Wise™ drink is the first rice beverage to carry the U.S. Food and Drug Administration's approved heart health claim for phytosterols on its label. CoroWise™ phytosterols, when part of a diet low in saturated fat and cholesterol, may help reduce the risk of heart disease by lowering cholesterol levels. The addition of CoroWise™ phytosterols also enhances Rice Dream's creamy texture and flavor.
“Rice Dream Heart Wise™ drink is an exciting extension to Hain Celestial's Rice Dream line of non-dairy beverages because it launches us into the future of functional beverages,” said Irwin Simon, president of The Hain Celestial Group. “Rice Dream has always been a nutritionally excellent alternative to dairy. Now thanks to our ongoing collaboration with Cargill Health & Food Technologies, we can offer consumers a delicious, proactive approach to protecting their cardiovascular system,” said Simon. Rice Dream Heart Wise™ drink will be on store shelves beginning in December 2003.
“Rice Dream Heart Wise™ drink reflects Cargill Health & Food Technologies's commitment to developing great tasting, healthy solutions for our customers,” said Ted Ziemann, president of Cargill HF&T. “We are confident that this product meets a compelling consumer need.”
Cargill Health & Food Technologies, based in Minneapolis, is a leading developer, processor and marketer of science-based, healthy ingredients for food and dietary supplements worldwide. Cargill H&FT is part of Cargill's Food System Design initiative in which Cargill businesses work with customers to produce ingredient solutions for affordable, nutritious, convenient and appetizing consumer products. Cargill H&FT is a business unit of Cargill, Incorporated, an international marketer, processor and distributor of agricultural, food, financial and industrial products and services with 98,000 employees in 61 countries. The company provides distinctive customer solutions in supply chain management, food applications, and health and nutrition. For more information, please visit Cargill H&FT's website at www.cargillhft.com