Event gives Cargill H&FT an opportunity to promote its nutraceutical and specialty ingredient brands as well as sample new product concepts
MINNEAPOLIS - August 1, 2003 - As part of its strategy to promote healthy lifestyles while increasing awareness of its healthful ingredients and specialty products, Cargill Health & Food Technologies (H&FT) is co-sponsoring the 2003 Life Time Fitness Triathlon here on Saturday, Aug. 2, 2003. Cargill H&FT hopes its sponsorship will raise awareness among professional and amateur athletes about the health-promoting benefits of some of its new health ingredient technologies.
The triathlon will be broadcast live on NBC Sports beginning at 1 p.m. central time. The race is being preceded by a two-day expo on July 31st and August 1st open to participants and sports enthusiasts. Cargill H&FT representatives, some of whom will compete in the triathlon, are in attendance at the expo to introduce the athletes to two new product prototypes: a fitness water featuring its ASCEND™ brand of trehalose; and a raspberry tea product prototype featuring Cargill H&FT's AdvantaSoy™ isoflavones, Oliggo-Fiber™ inulin and calcium. Information about the company's Corowise™ phytosterols and Optaflex™ solvent-free chondroitin, which helps promote joint health, will also be available.
“These ingredients are important for anyone involved in sports fitness, even weekend athletes,” explained Cargill H&FT President Ted Ziemann. “ASCEND™ trehalose is a unique sugar made from cornstarch. In some sports beverage applications it provides energy with a lower insulin response than glucose. And emerging science indicates that the soy isoflavones may help maintain healthy bones while inulin may help boost calcium absorption. The advantages of these products, in addition to the heart health benefits of CoroWiseä, illustrate how H&FT delivers lifestyle solutions for consumers with a broad range of health concerns,” added Ziemann.
More than 2,500 athletes will compete in the 2003 Life Time Fitness Triathlon, including at least 40 of the world's most elite professional triathletes from more than 15 countries. The triathlon has a record-breaking prize purse of $500,000 - the largest for international distance competitions.
Among the athletes participating will be 40 Cargill employees, some of whom will be available to discuss the health-promoting benefits of Cargill H&FT's specialty ingredients and product concepts.
“Events such as the Life Time Fitness Triathlon give us an opportunity to test our healthful food solutions for active lifestyles,” said Ziemann. “The product concepts featured at the expo and race illustrate to consumers how healthy ingredients can be easily formulated into tasty beverage solutions for specific health states, contributing to an overall healthy lifestyle.”
Cargill Health & Food Technologies, based in Minneapolis, is a leading developer, processor and marketer of science-based, healthy ingredients for food and dietary supplements worldwide. Cargill H&FT is part of Cargill's Food System Design initiative in which Cargill businesses work with customers to produce ingredient solutions for affordable, nutritious, convenient and appetizing consumer products. Cargill H&FT is a business unit of Cargill, Incorporated, an international marketer, processor and distributor of agricultural, food, financial and industrial products and services with 98,000 employees in 61 countries. The company provides distinctive customer solutions in supply chain management, food applications, and health and nutrition.
Life Time Fitness, Inc. is a privately held health and fitness company that operates 26 multi-purpose state-of-the-art Athletic, Sports and Fitness Centers in Minnesota and five national markets including Illinois, Michigan, Ohio, Indiana and Washington DC. The Company has set the industry standard in providing consumers with the absolute finest in sports and fitness facilities, athletic events, adventure travel, full service spas, personal training consultation, health and nutrition education, corporate wellness programs, personal care products, as well as the most scientifically advanced nutritional products and supplements. The Company is headquartered in Eden Prairie, Minnesota and can be reached at 952-947-0000 or on the Web at www.lifetimefitness.com.