New design makes it simpler than ever to stay informed
MINNEAPOLIS - July 1, 2003 -Today Cargill Health & Food Technologies (HF&T) launched a newly designed website that is easier to navigate and contains more timely information than ever before.
The site, www.cargillhft.com, features targeted information for four specific user groups: industry professionals, healthcare professionals, consumers and the press. Each section will be updated frequently as new information becomes available. “We believe websites are among the best methods to reach and inform our customers and consumers about the benefits of our products,” said Steve Snyder, Cargill H&FT director of sales and marketing.
The Cargill H&FT website will be an important resource for the latest industry news and research. Visitors can quickly access specific information about the entire H&FT product line, which includes: the AdvantaSoy™ line of soy isoflavones; Ascend™ trehalose; the CoroWise™ line of phytosterols; Oliggo-Fiber™ inulin; and OptaFlex™ chondroitin. In addition, the website features an Events Calendar listing upcoming activities in which Cargill H&FT is participating, such as trade shows and conferences.
“These improvements will make it faster and easier for visitors to access the information they need,” said Pam Stauffer, Cargill H&FT marketing programs manager. “Websites that provide thorough, targeted information are becoming increasingly important as researchers continue to explore the many health-promoting benefits of functional foods and nutraceuticals, ” she said.
Cargill's H&FT business is part of a larger Cargill initiative called Food System Design. As such, Cargill Health & Food Technologies works in concert with customers to produce ingredient breakthroughs and other food system solutions that result in appetizing, nutritious and convenient consumer products.
Cargill Health & Food Technologies, based in Minneapolis, is a leading developer, processor and marketer of science-based, healthy ingredients for food and dietary supplements worldwide. Cargill H&FT is part of Cargill's Food System Design initiative in which Cargill businesses work with customers to produce ingredient solutions for affordable, nutritious, convenient and appetizing consumer products. H&FT is a business unit of Cargill, Incorporated, an international marketer, processor and distributor of agricultural, food, financial and industrial products and services with 97,000 employees in 59 countries. The company provides distinctive customer solutions in supply chain management, food applications, and health and nutrition.