Consumers across America can now enjoy the heart-health benefits of Cargill’s CoroWise® plant sterols whenever they reach for an ice-cold glass of rich and creamy Smart Balance® Heart Right® Fat Free Milk.
“We are very pleased with this collaboration between two trusted brands known for supporting heart health,” said Pam Stauffer, global marketing programs manager, Cargill Health & Nutrition. “The incorporation of CoroWise® plant sterols into the Smart Balance® family of products, which has a significant retail presence, is yet another way that Cargill is collaborating with its partners to make a diet that supports heart health both easy and appetizing.”
Smart Balance® HeartRight® Fat Free Milk supplies 0.4g of CoroWise® plant sterols per serving, 25 percent more calcium and protein than whole milk, and also contains DHA/EPA omega-3 fatty acids and added vitamin D.
Foods containing plant sterols may be eligible for a U.S. Food and Drug Administration (FDA) authorized health claim. Backed by significant scientific agreement that plant sterols help lower cholesterol and may reduce the risk of heart disease when consumed as part of a heart-healthy diet, plant sterol-containing products are capturing the attention of an increasing number of healthcare professionals who are promoting their use to patients and clients. A recent study published in the Journal of the American Medical Association (JAMA) showed that participants who received advice on the use of a dietary portfolio of cholesterol-lowering foods, including plant sterols, showed a greater reduction in LDL-cholesterol after a six-month follow-up than those who received advice on following a low saturated fat diet without the additional cholesterol-lowering components.
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 130,000 people in 63 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit www.cargill.com.
About Smart Balance, Inc.
Smart Balance, Inc. (NasdaqGM: SMBL) is committed to providing superior tasting, solution-driven products in every category it enters. The company’s health and wellness platform consists of four brands that target specific consumer needs: Smart Balance for heart healthier diets; Glutino for gluten-free diets; Earth Balance for plant-based diets; and Bestlife for weight management. The company markets the Smart Balance line of products, which avoids trans-fats naturally and balances fats and/or reduces saturated fats, such as Smart Balance® Buttery Spreads and Enhanced Milks. The company’s Glutino brand is a trusted pioneer and leader in the gluten-free category, with a wide variety of great-tasting gluten-free foods consumers trust across a number of product categories, such as Glutino® Pretzel Twists and Br eakfast Bars. The company markets the Earth Balance line of non-GMO plant-based products, which include Earth Balance® Buttery Spreads, Nut Butters and Soy Milks. The company also markets weight management products under the Bestlife brand, which include Bestlife™ Buttery Spreads and Sticks.
For more information about Smart Balance, Inc., please visit www.smartbalance.com.