MINNEPOLIS – CoroWise™ Naturally Sourced Cholesterol Reducer™ brand of plant sterols is the title sponsor of The Healthy Foods Conference, the industry event for food and beverage companies that are leaders in driving innovation. The conference will be held September 14-16 at Natural Products Expo East in Washington, D.C.
Cargill Health & Food Technologies CoroWise™ product manager, Hank Wong, will introduce Minute Maid innovation director Kirsten Bahlke. Bahlke’s presentation, Nutraceuticals in the Grocery Aisle: Minute Maid’s Heart Wise™ with CoroWise™ Phytosterols, will include a discussion about the significance of the Heart Wise™ brand’s success and its impact in the functional beverages market. Heart Wise™ with CoroWise™ phytosterols is the first orange juice to contain plant sterols and be proven to help reduce cholesterol.
“The Healthy Foods Conference is a tremendous opportunity for food and beverage companies to learn from industry visionaries,” said Wong. “Cargill’s collaboration with Minute MaidÒ Heart WiseÔ juice was groundbreaking because it brought CoroWise™ phytosterols to the breakfast tables of Americans who are concerned about heart health. Our innovation and communication efforts have already paved the way for subsequent functional food and beverages designed to meet mainstream consumer demand.”
Cargill is an international provider of food, agricultural and risk management products and services. With 124,000 employees in 59 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com.