MINNEAPOLIS - Cargill Health & Food Technologies (H&FT) announces that its CoroWise™ brand of plant sterols are featured in GNC's new Preventive Nutrition® Heart Advance™ dietary supplement.
Heart Advance™ is a new convenient, multi-action supplement designed to support heart health. The use of CoroWise™ plant sterols enables the brand to carry the U.S. Food and Drug Administration's approved heart health claim on its label. The label says: CoroWise™ plant sterols, when part of a diet low in saturated fat and cholesterol, may help reduce the risk of heart disease by lowering cholesterol levels. Plant sterols have been used for 50+ years and scores of human studies have shown no adverse effects.
“Preventive Nutrition® Heart Advance™ is a key part of an exclusive heart health program designed to make it easier for consumers to follow a healthier lifestyle,” said Steve Nelson, marketing vice president, GNC. “Purchasers of this product can access a free on-line health planner, a tool through which they can track their daily intake of sodium, cholesterol and more, log daily blood pressure readings, get heart smart tips, and learn more about heart care, diet and exercise,” Nelson explained.
“Heart Advance™ is yet another example of how Cargill H&FT works side by side with our customers to meet consumer needs. Heart disease remains one of this country's top health concern and we are proud that GNC has chosen to include CoroWise™ plant sterols to this exciting new product ,” said Steve Snyder, vice president of sales and marketing, Cargill HF&T. “We look forward to continued collaboration with GNC on other novel, science-based supplement products”
Cargill Health & Food Technologies, based in Minneapolis, is a leading developer, processor and marketer of science-based, healthy ingredients for food and dietary supplements worldwide. Cargill H&FT is part of Cargill's Food System Design initiative in which Cargill businesses work with customers to produce ingredient solutions for affordable, nutritious, convenient and appetizing consumer products. Cargill H&FT is a business unit of Cargill, Incorporated, an international marketer, processor and distributor of agricultural, food, financial and industrial products and services with 98,000 employees in 61 countries. The company provides distinctive customer solutions in supply chain management, food applications, and health and nutrition.
General Nutrition Companies, Inc. (GNC), based in Pittsburgh, PA, is the largest nationwide specialty retailer of vitamin, mineral and herbal supplements, sports nutrition as well as personal care and related products. GNC operates more than 5,000 retail outlets throughout the United States, including over 1,360 domestic franchise locations, and 33 foreign markets including Canada and Mexico. GNC is a wholly owned subsidiary of Royal Numico N.V., a worldwide market leader in specialized nutrition that includes infant and clinical nutrition and nutritional supplements. Headquartered in Zoetermeer, the Netherlands, Royal Numico operates in over 100 countries and has research facilities in the Netherlands, Germany, the UK, China, Australia and in the US. Additional information can be found on www.numico.com and www.gnc.com.