Cascadian Farm Adds Three New Heart-Healthy Varieties to its Line of Great Tasting Organic Cereals

SEDRO-WOOLLEY, Wash.--Oct. 21, 2003-- Cascadian Farm has taken great taste to heart with the introduction of its newest varieties of delicious organic cereals: Raisin Bran, Hearty Morning(TM) and Purely O's(TM).

In June 2002, Cascadian Farm introduced its line of organic cereals including Honey Nut O's, Wheat Crunch Flakes, Oats & Honey Granola, and Multi Grain Squares. The addition of Raisin Bran, Hearty Morning and Purely O's brings the company's total of delicious organic cereals to seven.

Each of Cascadian Farm's three new cereals provides a good to excellent source of fiber, and heart-healthy diets rich in grain products with soluble fiber may lower cholesterol. According to the Food and Drug Administration, diets low in saturated fat and cholesterol and rich in fruits, vegetables and grain products that contain some types of dietary fiber, particularly soluble fiber, may reduce the risk of heart disease, a disease associated with many factors.

-- Cascadian Farm Raisin Bran is an organic twist on the classic cereal everyone loves. Made with organic wheat bran flakes and plump organic raisins, this breakfast favorite is an excellent source of dietary fiber (6 grams), is low in fat (1 gram), naturally cholesterol free, and contains nine essential vitamins and minerals. Without milk, one cup of Cascadian Farm Raisin Bran contains only 180 calories and 5 grams of protein.

-- Cascadian Farm Hearty Morning(TM) is a high fiber cereal (8 grams of dietary fiber) with organic whole wheat flakes, granola clusters and crunchy bran strands. Low in fat (2.5 grams) and saturated fat (0.5 grams), this naturally cholesterol free cereal contains 10 essential vitamins and minerals. Without milk, one three-quarter cup of Cascadian Farm Hearty Morning contains 200 calories and 5 grams of protein.

-- Cascadian Farm Purely O's(TM) is an organic whole grain oat cereal with only 1 gram of sugar. Low in fat (2 grams) and saturated fat (0.5 grams), this naturally cholesterol free
cereal contains 11 essential vitamins and minerals. Without milk, one cup of Cascadian Farm Purely O's contains 110 calories and 3 grams of protein.

"Our newest organic cereals not only deliver on taste, but on the important health benefits consumers are looking for today," says Ximena Acosta-Molina, new products marketing manager for Cascadian Farm, a 30 year-old leader in the organic industry. "Each variety is heart-healthy so you can feel good about starting your day," she adds.

Cascadian Farm Raisin Bran, Hearty Morning and Purely O's organic cereals are available in grocery stores and natural food stores nationwide. The suggested retail price ranges between $3.69 and $3.99 per box, depending on the variety.

All Cascadian Farm products are produced without the use of synthetic pesticides or synthetic chemicals. By providing consumers the ability to choose organic products, Cascadian Farm remains committed to a safe, healthy world.

Cascadian Farm, founded in 1972 by Gene Kahn, and Muir Glen are a part of Small Planet Foods, a business unit of General Mills, Inc. Small Planet Foods produces more than 150 organic food items that span seven organic food categories: frozen vegetables, frozen fruit, fruit spreads and cereals marketed under the Cascadian Farm brand; and canned tomatoes, pasta sauces and salsa marketed under the Muir Glen brand. Small Planet Foods' products are sold nationwide in natural food stores and select supermarkets. For more product or recipe information, please visit the Small Planet Foods website at www.smallplanetfoods.com.

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