Cevena Bioproducts Strengthens Marketing Department

Kristina Williams, MBA to help lead North American marketing efforts

EDMONTON, ALBERTA, CANADA – Kimmo Lucas, President and CEO of Cevena Bioproducts, Inc., has announced the addition of Kristina Williams, MBA to its marketing department as AHFMR TC Marketing Intern.

Williams is supported through the AHFMR (Alberta Heritage Foundation for Medical Research) Technology Commercialization Internship Program, which helps develop tomorrow’s innovators by providing opportunities for bright individuals to contribute skills and knowledge to Alberta biotechnology and health companies. As part of the objectives of this training, Kristina will assist in coordination and implementation of several functions within Cevena Bioproducts, including the marketing, finance and regulatory departments.

Williams has a Masters of Laws degree from Uppsala University in Sweden and recently earned her MBA at the University of Alberta. Kristina has worked as Administrative Director and Legal counsel for Xenerate AB (now part of FIT Biotech), as CEO for Norrlands Nation - a student organization with 7,000 members, and as a client service manager with CIBC Wood Gundy.

“Kristina has an impressive academic and professional background that makes her the perfect fit for Cevena Bioproducts. Her demonstrated analytical and marketing skills will provide key support to ensure that our novel flagship technology and product, Viscofiber®, continues to gain outstanding market share in the North American dietary supplement and functional food industry and thus ensure convenient choices for consumers concerned about heart-health,” says Lucas.

“I chose to join Cevena Bioproducts because I wanted to be associated with a leader in the natural products industry,” Williams says. “In addition, Kimmo Lucas, Dr. Richard Staack, who leads the Chicago office, and the other key executives have demonstrated a keen vision based on integrity and the desire to provide consumers with a reliable and effective means to achieve health and wellness.”

About Cevena Bioproducts Inc.
Technically advanced grain-based ingredients for nutritional products are the focus of Cevena Bioproducts, headquartered in Edmonton, Alberta, Canada with offices in Saskatoon, Saskatchewan and in Chicago, IL. The company’s core mission is to improve human health and well-being through the research, technology and marketing of scientifically sound, superior nutraceutical. Its lead product Viscofiber® high -glucan concentrate is derived from oats and barley via a patented fractionation process that yields the richest, highest quality beta-glucan ingredient on the market today. Viscofiber® is in clinical trials to prove its efficacy in addressing healthy cholesterol levels and maintaining a healthy glycemic response for heart health-conscious consumers. Further clinical research will illuminate its efficacy for gastrointestinal health and satiety. For more information, log on to www.cevena.com.

The Alberta Heritage Foundation for Medical Research (AHFMR) currently provides funding for over 600 researchers and researchers in training at the province’s three main universities. The Foundation supports a community of researchers who generate knowledge that improves the health and quality of life of Albertans and people throughout the world. Over the past 25 years, AHFMR has provided more than $800 million in funding to Alberta-based researchers.

Kimmo Lucas
[email protected]

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