Fair Trade and Organic Pioneer CHOICE ORGANIC TEAS Furthers Vision with Non-GMO Verification
Seattle, WA (December 2009) — Choice Organic Teas, the first exclusively organic tea crafter in the U.S. and the first to introduce Fair Trade Certified™ teas, announces another pioneering effort as the first tea company to enroll as an Official Participant in the Non-GMO Project’s Verification Program. The company’s flagship “Original” product line is in the process of being verified, with other products to follow.
The Non-GMO Project is a non-profit organization created by leaders in all sectors of the natural and organic products industry from the U.S. and Canada to offer consumers a consistent non-GMO choice for organic and natural products that are produced without genetic engineering or recombinant DNA technologies. It began as a collaborative effort among independent natural food retailers who wanted to ensure that their customers had an abundant selection of clearly labeled, independently verified non-GMO choices. The Project verifies all types of products, including those (like tea) that are not yet produced commercially in GMO form. This allows shoppers to easily identify non-GMO items, and also helps reduce the likelihood of new GMO crops being commercialized. Further information about the project, including a complete list of participants can be found on their website at www.nongmoproject.org.
“We’re proud to be at the forefront of yet another critical issue facing our industry and our customers,” says Ray Lacorte, Head of Operations for Choice Organic Teas. “By supporting the Non-GMO Project we hope to inspire other manufacturers to seek alternatives to GMOs into the future.”A brand of Granum, Inc. of Seattle, Choice Organic Teas made its debut in 1989. As North America’s #1 selling exclusively certified organic tea line, Choice Organic Teas has promoted the growth and development of organic agriculture in tea estates worldwide and offers more than seventy-five varieties of teas and herbal infusions available in teabags, tea pyramids, and loose leaf. In 2000, Choice Organic Teas became the first tea crafter in the United States to offer Fair Trade Certified™ tea. Visit www.choiceorganicteas.com for more information.