More consumers are managing their own health, and choosing "better for you" foods. Health is so in the minds of consumers and the food industry that it is having a major impact on new product development. Chr. Hansen announces focused concepts and ingredients to promote health and wellness.
Milwaukee, WI – Three out of four consumers are taking action to manage their health, and are increasingly purchasing more functional, organic, and health foods. Global sales of "better for you" foods reached almost $129 billion in 2004, and the functional foods and beverage market has increased 20 percent in the last few years (source: Euromonitor International). Consumers are becoming more aware that what they eat and drink directly affects their health.
In response to this megatrend, Chr. Hansen, one of the world’s leading manufacturers of food and beverage ingredients, announces its portfolio of product concepts and natural ingredients for health and wellness. According to Ken Gawley, Industry Manager for Food and Beverage at Chr. Hansen, "Our application specialists have developed concepts that are market responsive and ingredients that are distinctive."
For example, the company has developed anthocyanins that provide unique, natural shades of red color that are heat, light, and acid stable. Chr. Hansen produces dairy flavors that are made from real cheese, cream, and milk, and has designed a line of vegetarian based savory flavors. The company also offers rosemary extract as a natural antioxidant that allows for all natural labeling, as well as a range of NOP-compliant ingredients for organic applications.
Even though consumers are embracing healthier, natural foods to help promote their wellbeing, they will not give up on taste or convenience. According to Gawley, "Consumers generally won't compromise. They won't buy a healthier food unless it is as tasty as the conventional counterpart, and most don't want to go to a specialty store to get good-for-you foods. Chr. Hansen's solutions help food and beverage manufacturers develop functional foods that consumers will find very appealing."
The company's solutions are applicable in a wide range of foods and beverages, and opens opportunities in market positioning. In smoothies or ice cream, Chr. Hansen's probiotics can be used to promote gut health and immunity, or a natural anthocyanin color can be incorporated for heart health similar to the well-known French Paradox. Chr. Hansen's rosemary extract has antioxidant properties, and can be used in such applications as cereal, process cheese, confectionary, and meat. The company's natural dairy flavor can be added to a low fat dairy product to improve taste and mouthfeel.
"Chr. Hansen has an extensive showcase of natural ingredients that have intrinsic and functional properties. We can work together with manufacturers on tasty foods that will satisfy the consumer's senses, and also deliver wellness," concludes Gawley.
To help inspire food manufacturers on how to crack the code for a successful wellness product, Chr. Hansen has produced a new informational brochure that also introduces its focused concepts and ingredient solutions for health and wellness. To request this or additional information, contact the company at 800-558-0802 or [email protected].
Operating from facilities in thirty countries worldwide, Chr. Hansen is a global biotechnology company that provides ingredients to the food, dairy, human health and nutrition, and animal health industries. Based on intensive research, Chr. Hansen works to improve the quality of food and health for people all over the world. The company is a primary supplier of cultures, probiotics, enzymes, colors, flavors, seasonings, sweeteners, and tablet coatings and excipients, which are applied in foods and beverages, pharmaceuticals, dietary supplements, and agricultural products. For more information, visit www.chr-hansen.com.
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