Chr. Hansen showcases ingredients for healthy lifestyles at WWFE

Milwaukee, Wisconsin - The largest US consumer segment are the baby boomers, who are very willing to manage their own health needs, and invest in preventative measures. This lifestyle is reflected throughout the world's population, as consumers everywhere are looking for healthy and natural foods that will help promote their general health and wellbeing.

At the upcoming World Wide Food Expo (WWFE) held October 26-29, 2005 at McCormick Place in Chicago, IL, Chr. Hansen will highlight new technologies and products to customers in the dairy, food and beverage, and meat and prepared foods industries. The international ingredient company will emphasize products for foods that fit well into the consumer healthy lifestyle.

Chr. Hansen will showcase its documented probiotics in various flavored smoothie beverages. The company's probiotic cultures are clinically proven to enhance intestinal health and immunity, and are effective in yogurt, cheese, and other fermented milk products, as well as dairy and non-dairy beverages and other foods.
The smoothies will also feature Chr. Hansen's natural colors and flavors. Chr. Hansen's colors are heat, light, and acid stable, allowing for a wide range of applications including beverages, confectionary, and baked goods. The company's broad product line of natural flavors and seasonings provide taste, texture, stability, and appearance to dairy products, meats, ready-made foods, food service items, and many other foods.
Chr. Hansen will also showcase pizza representing a number of the company's ingredients, including the new cheese enzyme product from the Novozymes alliance, cheese cultures, flavors, seasonings, and meat cultures that provide efficient acidification, natural coloring, and texturing. The company will especially focus on its newly developed line of SafePro™ bioprotective cultures, which helps prevent the growth of Listeria and spoilage bacteria in meats, and often is more efficient than chemicals.

At a special press conference at the Chr. Hansen booth #S7018 on Wednesday, October 26 at 4:00 pm, the company will discuss the success of its alliance with Novozymes. Also, information will be available on a currently top secret, brand new enzyme solution that the company claims is bound to be an eye opener for cheese makers around the world.

In alignment with the active lifestyle theme, the company invites attendees to visit their newly designed booth #S7018 to sign up to win a trip for two to the Bahamas that includes a golf and spa package, a full set of premium golf clubs, or a Trek bicycle.
On Thursday, October 27, Chr. Hansen is also hosting a casual party for its clients at P.J. Clarke's restaurant and bar with hor d’oeuvres and beverages. During this event, the company will announce the winner of the Bahamas trip.

For more information on Chr. Hansen's broad portfolio of ingredients for healthy lifestyles, stop by booth #S7018 at WWFE, or call 800-558-0802, email [email protected], or visit

Operating from facilities in thirty countries worldwide, Chr. Hansen is a global biotechnology company that provides ingredients to the food, dairy, human health and nutrition, and animal health industries. Based on intensive research, Chr. Hansen works to improve the quality of food and health for people all over the world. The company is a primary supplier of cultures, probiotics, enzymes, colors, flavors, seasonings, and tablet coatings and excipients, which are applied in foods and beverages, pharmaceuticals, dietary supplements and agricultural products.

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