Chr. Hansen Showcases Specialty Sweeteners for Healthy 'Good for You' Breads and Rolls

Milwaukee, WI – In light of the low carbohydrate diet trends, the key to success for wholesale bakers is to produce high quality, healthy, "good for you" breads and rolls. With the right ingredients, bakers can tell consumers that bread can be good for you too. Chr. Hansen specialty sweeteners are ideally positioned to help bakers enhance their labels and image — and improve their product quality at the same time. At the upcoming American Society of Baking 81st Technical Conference and Showcase to be held in Chicago, Illinois on March 6 - 9, 2005, the global food ingredients supplier will promote its molasses and malt for use in specialty breads.

As the leading supplier of edible molasses in North America, Chr. Hansen offers top quality molasses, which imparts sweetness, unique flavor, color, body and mouthfeel, as well as antioxidant power. This cost effective sweetener, extracted from sun-dried mature sugar cane, serves as a substitute for highly refined sugar, and is a natural source of nutrients and salts. It also effectively masks undesirable flavors and extends shelf life.

Chr. Hansen malt is a flavorful, natural brown sweetener extracted from germinated barley. For the baker, this water-soluble sweetener is also a natural source of deep to light brown color that can improve crumb and crust color. Its unique taste ranges from mild and sweet to deep and robust, and it aids in creating flavor balance by marrying the flavors of all ingredients in the baked good. Chr. Hansen's malt is a source of soluble solids and protein, and acts as a flour strengthener and shelf life extender. Organic malt is also available.

At the ASB Conference, Chr. Hansen will also showcase its grain conversion products including rice syrups and oat extracts for nutritional health bars and cereals, and for label enhancement of existing whole grain breads and rolls. The company's rice syrup is an all-natural sweetener produced by steeping brown rice with natural enzymes that convert the mashed grain into a smooth flavored and pleasantly sweet liquid. Rice syrup offers health and functional benefits, making it a versatile ingredient in product development. It is a source of soluble solids, protein and complex carbohydrates for sustained energy. It also extends shelf life and is hypoallergenic. Chr. Hansen's rice syrup is available in organic form, which bakers can use in place of organic sugar for cleaner consumer labels.

The company's competitively priced oat syrup allows for a reduction of refined sweeteners like sugar and corn syrup in bakery recipes. Oat syrup is produced from the extraction of pure oat groats, and has a rich, sweet oat flavor. It is a flavor enhancer and is hypoallergenic.

In addition to specialty sweeteners, Chr. Hansen supplies a broad portfolio of ingredients for bakers, including natural colors, flavors and seasonings.

Operating from facilities in thirty countries worldwide, Chr. Hansen is a global biotechnology company that provides ingredients to the food, dairy, human health and nutrition, and animal health industries. Based on intensive research, Chr. Hansen works to improve the quality of food and health for people all over the world. The company is a primary supplier of cultures, probiotics, enzymes, colors, flavors, seasonings, sweeteners, and tablet coatings and excipients, which are applied in foods and beverages, pharmaceuticals, dietary supplements and agricultural products. For more information, visit

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Linda Sweek
[email protected]

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