Sept. 22, 2004, LaGrange, IL â Christine Peggau, a marketing expert from the worldâs leading consumer products companies, joins Cognis Nutrition & Health as the new Global Market Segment Manager, Dietary Supplements. Ms. Peggau is filling the position held by Kathleen Moran, who is moving into a new marketing opportunity with Cognis Australia.
Ms. Peggau is responsible for managing worldwide marketing and sales programs for Cognisâ dietary supplements ingredients as well as spearheading new concepts and formulations as part of its health-condition specific focus.
Ms. Peggau was most recently Brand Manager at the Kellogg Company in Elmhurst, IL, where she managed $300 million of various products. âChristine is a proven leader and she will be an important catalyst in working with our customers to find innovative concepts and solutions for marketing success,â said Norbert Weitkemper, Global Director of Marketing, Cognis Nutrition & Health. âCognis and our customers will benefit from her business savvy, international experience, and proven ability to increase sales through smart marketing strategies.â
Born, raised and educated in Denmark, Ms. Peggau moved to the United States to take a job with Sara Lee and then earned her MBA with a major in marketing from the University of Wisconsin at Madison. Before joining Kelloggâs, she was a Marketing Manager at the Alberto Culver Company.
Brand Week Magazine named her âGuerilla Marketer of the Yearâ in 1998.
Cognis (www.Cognis.com) is a worldwide supplier of innovative specialty chemicals and nutritional ingredients. It employs 8,500 people, and has production sites and service centers in almost 30 countries. The company has dedicated its activities to a high level of sustainability and delivers natural source raw materials and ingredients for food, nutrition and healthcare markets, and the cosmetics, detergents and cleaners industries. Additionally, Cognis provides solutions for a number of other industries, such as coatings and inks, lubricants, textiles and plastics, as well as agriculture and mining.
Cognis is owned by private equity funds advised by Permira, GS Capital Partners, and Schroder Ventures Life Sciences. In 2003, Cognis recorded sales of 2.95 billion euros and an operating profit before depreciation, amortization and exceptional items (EBITDA recurring) of 312 million euros.
Cognis Nutrition and Health
Caron Blitz, BLITZ + Associates, Inc.
Email Address: [email protected]