ChromaDex partners with Organic Revolution Worldwide to launch functional snack line

ChromaDex partners with Organic Revolution Worldwide to launch functional snack line

The new Dodo Organics line of gourmet snacks and grocery products will feature pTeroPure, a proprietary formulation of the naturally occurring antioxidant compound pterostilbene, which is found in blueberries.

ChromaDex® Corporation (OTCBB: CDXC), the creator of pTeroPure®, is pleased to announce a supply partnership with Organic Revolution Worldwide LLC to launch a series of gourmet snacks and grocery items under the Dodo Organics label. Organic Revolution Worldwide is the first food company to incorporate pTeroPure® into food products. The company will introduce pTeroPure® into its Dodo Organics line of nutrition bars and cookies, which launched at the Food & Nutrition Conference & Expo in San Diego on September 25, 2011.

pTeroPure® is a proprietary formulation of the naturally occurring antioxidant compound pterostilbene, which is found in blueberries. It has the potential to benefit heart health by supporting cholesterol and blood pressure while providing additional benefits related to cognitive function, healthy aging and blood sugar management.

"We are delighted to partner with ChromaDex® as we incorporate their revolutionary pTeroPure® pterostilbene into our organic food products under the Dodo Organics label," said David Lewinson, CEO of Organic Revolution Worldwide.

"Entering the food and beverage market is another key milestone for our company," said William Spengler, President of ChromaDex®. "This partnership creates additional outlets to give consumers access to pTeroPure® and its health benefits in support of a healthy lifestyle."

Organic Revolution Worldwide offers more than thirty different products on the Alice.com ecommerce platform and will be adding several new products with an enhanced nutrition profile shortly.

About ChromaDex®

ChromaDex® is an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food and beverage, cosmetic and pharmaceutical industries. The company has an impressive pipeline of new ingredients, including its pTeroPure® pterostilbene for which it has worldwide, exclusive patent rights. www.ChromaDex.com

About Organic Revolution Worldwide LLC

Incorporated in the State of New York, the owners David and Rose Lewinson are in the process of creating the first universal brand for certified organic skin care and organic food products. Dodo Organics has just had its trademark approved for use in the United States and offers a wide range of gourmet organic snacks and grocery items. Its USDA-certified organic skin care line currently includes products for mothers and babies and will gradually expand into other categories. The company is in the process of launching a global suite of products into China and India and expects to complete the first stage of this expansion by the end of 2011. The company was launched two years ago and is the publisher of Rose Lewinson's eBook Going Organic Without Going Broke. www.DodoOrganics.net

 

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