Due to the extreme and destructive weather this spring, Nourish America's disaster relief efforts were initiated in six states providing support to disaster victims and emergency workers recovering from fire, floods and tornados. At several sites, Nourish America was the sole agency there to support disaster victims during their time of need. Nourish America partner, Clif Bar & Company responded with generous donations of more than 150,000 CLIF® BAR energy bars and other products, which were sent to Nourish America relief sites in Birmingham, AL, Joplin, MO, Tunica, MS, and Shenadoah, IA.
In Birmingham, AL, State Senator Linda Coleman, Mayor William Bell and FEMA Officials recently produced a community gathering called "Birmingham Disaster One to One connect event" to encourage local families to sign up for assistance and to pass out gift bags of Nourish America products including CLIF BARS. Families, many of whom had lost almost everything, were very grateful to receive them. Also, pallets of CLIF BARS were received with great enthusiasm by Nourish America partner, Racine Christian Church for their neighbors in Joplin, MO who weathered the most lethal tornado in the U.S. in fifty years. In Shenandoah, IA, Nourish America and the National Foundation for Women Legislators hosted a much-needed distribution of food and water where some flooding survivors were living in tents on nearby hills weathering 45 mile an hour winds, hail storms and tornado warnings. CLIF BARS were the one of the most popular items available during the event.
"We at Nourish America are extremely grateful for the generous support from Clif Bar & Company. Wholesome and nutritious energy bars like CLIF BARS are one of the best products for disaster victims and emergency workers. This big-hearted company has supported our relief efforts since 2008 with hundreds of thousands of CLIF BARS and other fine products. Thank you to Thao Pham and everyone at Clif Bar & Company for trusting Nourish America to be a channel of your good works," said Michael Morton, Nourish America's Executive Director.
"At Clif Bar & Company, we are committed to improving people's lives and sharing our food with communities in times of need," said Thao Pham, Director of Community at Clif Bar & Company. "Our thoughts are with the disaster victims and their families and we wish them well during this difficult time. We are proud to support Nourish America and their relief efforts to Americans in need."
About Nourish America
Nourish America is an award-winning 501 (c) 3 organization that provides nutritional supplements and nourishing foods (including naturals and organics) to those in need in America. Last year alone, Nourish America provided almost $2 million worth of nutritional products to Americans in need. It costs only ten cents a day to provide nourishment to someone in need through Nourish America. Independent audits of Nourish America's finances show that over 94% of all donations go directly to programs and those served. Donations can be made online at http://www.nourishamerica.org/donate.html.
About Clif Bar and Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® BAR energy bar, LUNA ® The Whole Nutrition Bar for Women®, and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its people, brands, business community and planet. For more information on Clif Bar & Company, please visit http://www.clifbar.com.
Recently Clif Bar & Company was ranked the No.1 brand in the Forbes Breakaway Brands survey, conducted by Landor Associates using Young & Rubicam's BrandAsset Valuator database measuring brand momentum from 2006 to 2009. http://Forbes.com