Clif Bar rolls out two new line extensions nationwide

Clif Bar rolls out two new line extensions nationwide

CLIF CRUNCH and CLIF MOJO are expanding their snack bar lineups with new flavors that are now available at grocery, natural food and mass merchandise stores nationwide.


CLIF CRUNCH(R) and CLIF MOJO(R) are expanding their snack bar lineups with new flavors that are now available at grocery, natural food and mass merchandise stores nationwide.

CLIF CRUNCH

CLIF CRUNCH, the crunchy granola bar made with organic ingredients, has Crunchintroduced two new flavors, Blueberry Crisp and Chocolate Peanut Butter.

Blueberry Crisp delights your taste buds with bursts of blueberry in every bite. Chocolate Peanut Butter, combines two popular classic flavors, featuring a generous helping of peanut butter and chocolate chips along with a topping of peanut butter drizzle. The new CLIF CRUNCH flavors (srp:$3.99 per 10-bar box) are available now.

CLIF MOJO

CLIF MOJO, a delicious trail mix bar made with 70 percent organic ingredients, has Mojointroduced three new flavors that deliver a mouthwatering array of chocolate, nuts and coconut for a crispy, crunchy texture in bars that taste both sweet and salty.

CLIF MOJO Chocolate Almond Coconut blends toasted coconut, chunks of indulgent chocolate and deliciously salty whole roasted almonds. CLIF MOJO White Chocolate Macadamia combines freshly roasted macadamia nuts with richly flavored soy white chocolate chips. Not to be outdone, CLIF MOJO Dipped S'Mores is a healthy take on a classic campfire favorite, featuring crunchy graham cookies, creamy soy white chocolate and organic chocolate chunks. The new CLIF MOJO flavors (srp:$1.39) are also on shelves now.

About Clif Bar & Company

Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF(R) BAR energy bar, LUNA(R), The Whole Nutrition Bar for Women(R); and CLIF Kid(R), Nourishing Kids in Motion(R). Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit http://www.clifbar.com.

Recently Clif Bar & Company was ranked the No. 1 brand in the Forbes Breakaway Brands survey, conducted by Landor Associates using Young & Rubicam's BrandAsset Valuator database measuring brand momentum from 2006 to 2009.

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