As stevia use begins to take hold in Europe, helping Coca-Cola innovate new products like Sprite with stevia, and Pepsi launching SoBe V water with stevia extract, US companies like S & W Seed Company and Stevia First, Corp. are expanding acreage to begin planting stevia in the US.
Both S & W Seed Company and Stevia First Corp. announced last week that they have added acreage dedicated to stevia production. S & W announced 156 acres designated to Stevia production while Stevia First Corp. announced the acquisition of a massive 1,000-acre base for commercial stevia operations. Stevia First's newly leased lands will become the Company's base of operations over the coming months as efforts move from internal studies and seed propagation into planting activity for the 2012 season.
According to the latest report by Zenith International, the worldwide stevia market is estimated to reach nearly $1 billion in market value by 2014. This is up 31 per cent from the $763 million market size estimated in 2010. The market is being driven by major corporations like Coca-Cola and PepsiCo as consumer demand for all-natural zero-calorie products continue to rise in Europe and America.