Coca-Cola Unveils Plans For Institute Dedicated To the Role of Beverages in Healthy Lifestyles

The Beverage Institute for Health & Wellness to Support Research, Education and Outreach

Atlanta, March 01, 2004 - The Coca-Cola Company today announced the creation of The Beverage Institute for Health & Wellness. The Institute will be global in scope and support nutrition research, education and outreach, with a primary focus on beverages. The Beverage Institute for Health & Wellness will be based in Houston, Texas, and report to Donald W. Short, Vice President, The Coca-Cola Company, as part of his broad innovation responsibilities.

"The Coca-Cola Company offers consumers a broad array of beverage choices," said Short. "The Beverage Institute for Health & Wellness represents a strengthening of our commitment to better understand the consumer dynamics and science behind beverages, and the role of beverages in health and wellness. The Coca-Cola Company will utilize the results of our research to develop new beverages to meet the nutritional needs of consumers worldwide."

Research and Health Education
While The Beverage Institute for Health & Wellness will not develop new beverages, its research function will help The Coca-Cola Company identify areas of opportunity, new functional beverage ingredients and possible formulations that address a particular health or nutritional need. The Beverage Institute will create and support communication programs, for health professionals and consumers that promote balanced nutrition information, physical activity and health maintenance.

For more information on the Beverage Institute for Health & Wellness, please visit our Web site at

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, The Coca-Cola Company markets a wide range of beverages, including regular, diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day. For more information about The Coca-Cola Company, please visit our Web site at

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