The Coffee Bean & Tea Leaf®, the largest privately-held specialty coffee and tea retailer in the U.S., announced its plans to expand to Manhattan, opening its doors for New Yorkers with local area developer, New Amsterdam Coffee & Tea Co., LLC. The much-anticipated New York expansion comes after nearly 50 years of serving up a full selection of signature blends to international acclaim. ‘The Bean,’ as it is affectionately referred to by its loyal fan following, intends to add a handcrafted and customized touch to the Manhattan coffee landscape and fill a noticeable void between the coffee conglomerates and the independent ‘mom and pop’ shops.
"After nearly 50 years on the west coast, we are so excited to announce the new store openings in New York City," says Jeffrey Srulowitz, CEO of New Amsterdam Coffee & Tea Co., LLC the area developer of The Coffee Bean & Tea Leaf® for Manhattan. “New Yorkers are a discerning group, and we think they’ll be able to taste the passion we have for our product in every beverage we serve.”
The first store is conveniently located near Times Square at the cross streets of 39th and Broadway in New York’s Fashion District. As the pedestrian epicenter of midtown, Times Square serves as the ideal launch pad for the first New York City location.
“Thank you to our very vocal and supportive New York fans for years of encouragement. The Coffee Bean & Tea Leaf® has finally arrived in the Big Apple! We are thrilled to team up with New Amsterdam Coffee & Tea Co., LLC, on our expansion in Manhattan,” says Bob Kaufman, Vice President of Business Development and Franchises for CBTL Franchising, LLC.
As in all of its locations, the Times Square store will offer a wide variety of the finest grades of Arabica coffee from specially selected estates around the world that are custom roasted, in small batches, at The Coffee Bean & Tea Leaf® facility in Camarillo, California. The stores will also offer hand-plucked whole leaf teas sourced from the most exclusive growing regions, as well as fresh baked goods and a full line of complementary coffee and tea merchandise.
About The Coffee Bean & Tea Leaf®
Founded in 1963, The Coffee Bean & Tea Leaf® is the largest and oldest privately held specialty coffee and tea retailer in the U.S. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world, as well as product innovations such as The Original Ice Blended® drink. Since its inception from one café in Los Angeles, California, The Coffee Bean & Tea Leaf® has grown to become an international icon with more than 800 company-owned and franchised cafes in 22 countries. For more information, visit http://www.coffeebean.com.