Cognis Invites Attendees and Media to SupplySide West Seminar: How Science and Marketing Can Drive Sales of Phytosterols Products to Record Levels

La Grange, Ill., Oct. 18, 2005 – Cognis Nutrition & Health, the official sponsor of the education sessions at the SupplySide West international trade show and conference, invites attendees and media to a special VendorWorks seminar, “How Science and Marketing Can Drive Sales of Phytosterols Products to Record Levels,” on Thursday, Nov. 10 from 9:00 to 9:50 a.m. in room #2002 in the Venetian Hotel & Sands Expo. A complimentary continental breakfast will be served nearby.

“We will be presenting valuable information on how – with the right product – companies can earn their share of the $30 billion cholesterol treatment market,” said Laura Troha, Cognis’ Vegapure® Marketing Manager.

Attendees at this seminar will learn how to make the most of the FDA-approved heart health claim by formulating with sterols and sterol esters for foods and dietary supplements. A copy of the presentation will be sent on a free flash-drive to those attendees providing a business card at the completion of the session.

The event is sponsored by Cognis Nutrition & Health, the global leader in phytosterols for more than 50 years.

Cognis will be showcasing its expanded portfolio of Vegapure® natural sterols and sterol esters at booth #4001.


Caron Blitz, BLITZ + Associates, Inc.
847/945-0101 - voice
847/945-0606 - fax
[email protected]

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