Colgate completes purchase of Sanex personal care brand in Europe

Colgate completes purchase of Sanex personal care brand in Europe

Colgate-Palmolive Company has completed the purchase of the Sanex personal care brand from Unilever PLC for EUR672 million (approximately US$952 million).

Colgate-Palmolive Company CL +1.51%  announced, as expected, that it has completed the purchase of the Sanex personal care brand from Unilever PLC for EUR672 million (approximately US$952 million).

Sanex is a premium-priced personal care brand with a distinct positioning around healthy skin and strong market share positions in Europe. The agreement to purchase the Sanex brand was signed and announced in March 2011.

Ian Cook, Colgate's Chairman, President and CEO said, "We are excited to move forward on this strategically important acquisition that will strengthen Colgate's positions in the shower gel and deodorant categories in Europe and our overall personal care business in that region."

About Colgate-Palmolive: Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate's global business, visit the Company's web site at http://www.colgate.com. To learn more about Colgate's global oral health education program, Bright Smiles, Bright Futures (TM), please visit http://www.colgatebsbf.com.

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