Packaged Facts—a leading publisher of market research in the food, beverage, consumer packaged goods, and demographic sectors—recently assessed the functional and natural ready-to-drink beverage market at $23 billion. It also stated that sales of energy drinks have been a driving force behind growth.
Comax Flavors is ahead of the curve and has developed new natural flavors that are fresh, fun and unique, which makes them perfect for the energy drink sector. Included are Grapefruit, Calamansi, Green Apple, Dalandan, Clementine, Mango, Guava, Passionfruit, Plum, Blueberry and Lavender.
“Flavors for energy beverages have to be chosen to suit the energy mix profile,” stated Catherine Armstrong, Vice President of Corporate Communications at Comax Flavors. “In addition to our extensive natural flavor selections, Comax Flavors has the formulating expertise and masking capabilities to make the best choices to bring forth superior taste.”
The Packaged Facts report also singled out energy drinks for “offering consumers a distinctive benefit that they need and want.” The sought-after boost from energy drinks is delivered from the commonly used ingredients of caffeine, taurine, B vitamins, D-Glucoronolactone and/or Inositol. However, what really sets energy drinks apart from the competition is taste. Comax Flavors new natural flavors offers beverage companies a tasty way to differentiate themselves in this up and growing segment.
ABOUT COMAX FLAVORS
Comax Flavors was founded in 1977 and remains today a family-run company. Comax is a major innovator in flavor and aroma chemical technologies, using vertical integration to effectively manage all the critical steps in the development process. From its considerable investment in R&D to its advanced manufacturing capabilities, Comax is ideally positioned to help its clients differentiate and distinguish themselves from their competitive environments with a wide variety of taste-appealing, cost-effective flavor solutions—solutions that specifically address the interests and desires of today’s health- and value-conscious consumers. http://www.comaxflavors.com.