Company News

Allied does beta-carotene
Taiwan-based Allied Biotech Corporation has received research analysts Frost & Sullivan?s (F&S) Market Penetration Award for continued market share growth in the highly competitive beta-carotene segment. The company won the award for its strategic excellence in product innovation, marketing and sales strategies resulting in the largest gain in market share over the past two to three years, and increases in sales and brand awareness within the European beta-carotene industry, according to F&S.

Backman backs Cognis
Scott Backman joins Cognis as Market Development Manager for Functional Food and Food Technology. Backman will be responsible for developing and growing the food market segments for the Nutrition & Health business unit in the US. Backman brings 17 years experience selling and marketing specialty ingredients to major food producers worldwide. He may be contacted at [email protected] or +1 708 579 6188.

Probi pushes probiotics
Swedish biotechnology company Probi AB has signed an agreement with the US and Europe?s largest supplier of dietary supplements, Institut Rosell. It allows Rosell the right to use Probi?s patented bacteria Lp299v in capsules, tablets and sachets in North America and Europe. In turn, the partnership allows Probi access to the company?s already well-established distribution channels and sales organisation in the dietary supplements market.

In addition, Probi recently signed an agreement with Danone commercialising the same bacteria. With these two agreements, the company is in two major market segments, functional foods and now dietary supplements. ?It leads to good earning opportunities and we don?t have to face the significant investment and risk that usually comes with commercialisation,? said Probi CEO Per Bengtsson.

DSM goes Dutch for Olympics
Hoping to raise awareness of its upcoming new product, DSM Food Specialties is in negotiation to sponsor a group of Dutch racing drivers to trial run its new sports recovery drink. The product is being developed for Dutch athletes participating in this summer?s Olympic games in preparation for an October 2004 launch. According to the company, the drink enables athletes to reach their highest performance level faster and for longer by speeding up the replenishment of fuel reserves in muscles following high-intensity workouts.

Hidrox moves into Japan
CreAgri, the California-based developer and supplier of antioxidants polyphenols and other products for functional foods, cosmetics, health and dietary supplements, has appointed Maypro Industries as its international distributor in Japan for its patented raw material Hidrox. Maypro will be responsible for the sales and marketing of the hydroxytyrsol product to Japanese dietary supplement manufacturers. One of the top international marketing companies, Maypro will oversee the government regulations, traffic control and any cultural differences that affect marketing Hidrox.

Enzymotec goes global
Israeli company Enzymotec has recently signed two agreements with Korean companies as part of its global effort to establish itself as a science-driven producer of advanced ingredients. The first agreement, with Korean food giant Deasang, gives them the use of Enzymotec?s canola-based MultOil for a cholesterol-lowering product line, including cooking oil and mayonnaise products, to be introduced later this year.

The second agreement is with Nics Corporation, a trading subsidiary of Bukook, specializing in functional dairy ingredients. It gives Nics exclusive rights to market the company?s fat ingredient, InFat, to the dairy and infant formula markets in Korea. InFat is said to imitate mother?s milk in infant formulas and increase babies? energy and calcium intake.

Royal Numico is out of supplements
Dutch Group Royal Numico announced it will end its ventures in nutritional supplements. The announcement came shortly after the sale of its US business GNC to investors for $750 million, compared to the purchase price of $2.5 billion in 1998. The sale was meant to ease the burden of debt for the group as well as pay off the existing senior bank loan. As the current leading infant foods maker in Europe, the company will now focus on its core businesses of baby food and clinical nutrition.

New IFR member Appointed
Dr Andrew Morgan, Scientific Director at Danisco Venture, has been appointed by the Biotechnology & Biological Sciences Research Council (BBSRC) to the governing body of the Institute of Food Research (IFR). The key role of the governing body is to advise on scientific, financial and management issues. Dr Morgan has been selected to join the science sub-committee, which assists the Institute in matters of scientific strategy.

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